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Online Sales And Marketing Case Study: Amazon

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AMAZON CASE STUDY STUDENT NAME INSTITUTION NAME DATE QUESTION ONE Created in 1994, Amazon has become a great part in online sales and marketing both locally internationally; with fulfillments in more than 200 countries even though its only based in countries such as the United Kingdom, India, Canada, China, France, Germany, Japan etc. Based on the fact that Amazon is an online store with a huge number of sales based on books, media such as movies and music etc. one can confidently say that it has become quite a High Technology Company. So why do I say that it has become a High Technology company? Well, from their first sale in the year 1995 on a book sale, Amazons website has grown significantly fast. While greatly putting into consideration …show more content…

This therefore means that it does not take much consideration in what condition the tablet ends up but in what condition it?s used. This explains a lot. Considering that the current smartphone market mainly considers other hardware and software upgrades In order to keep up with the user requirements speedy evolution, the Kindle Fire old hardware is nowhere in competition with tech gurus such as Apple and Samsung unless improvements are made. And unlike other companies, if someone buys the Kindle Fire and does not use it, this means that Amazon will incur a great loss Another thing that makes the Kindle Fire fail is the fact that Amazon is only located in a few countries. This means that users who cannot use Amazon to buy items have no use for it. This therefore limits it only to a small market which is already in stiff competition from other smartphone companies. This is also another huge disadvantage Unless Amazon re strategizes to meet current user requirements so as to attract more customers and clients. The Kindle Fire faces a huge risk of being a failure or more so, acquiring only few

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