Amazon Customer Analysis

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3.3 Customers and Competitors Customers Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money. Furthermore, the customers might also be the ones who are searching for deals. Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep…show more content…
Amazon is the pioneer of e-commerce. Walmart, its soon-to-be rival, has built its success in traditional brick-and-mortar. Amazon has decimated other traditional retailers, yet Walmart has found a way to thrive. The two companies are preparing to face off on Amazon’s turf. Walmart just ended a subscription program and now offers free two-day shipping on any purchase above $35. This is a direct shot at Amazon Prime, which offers free two-day shipping for a membership fee of $99 a year. In addition, Walmart has a free “ship to store” pickup option. Previously, Walmart offered free shipping for purchases over $50 but with a delivery window of 4-6 days. The Shipping Pass membership program—which was recently cancelled by Walmart e-commerce CEO Marc Lore, who said that customers now expect two-day shipping—charged $49 a year for two-day shipping. Will Walmart raise prices elsewhere to offset the end of Shipping Pass? According to Lore, no. Lore told CNBC that they’re planning to “get more aggressive” on pricing. Walmart bought Lore’s startup, Jet.com, last year and brought him onboard to revamp their e-commerce strategy. Both Walmart and Amazon are bringing unique attributes to the e-commerce battle. With thousands of locations all over the country, Walmart has a physical presence that Amazon could never
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