Amazon Competitor Analysis Essay

1670 Words7 Pages
Competitor Analysis of Amazon Café
Definition of Competitor
1) Black Canyon Coffee
2) TRUE Coffee
TRUE True Coffee good selection sincere. The goodwill of True. To important customers, such as you ...
We want you to be happy with a smile from the use of the product. And True It was an idea that seems to have a lot of quality coffee. Customers come into the living The meeting point for recreation, as well as the tourists. And internet access, including WiFi that lets you surf Quickly ... True Coffee House at 3 after this had happened at first. The road since 2548
True Coffee is not just good coffee. Rather, attention to customer needs. In terms of atmosphere, the focus has to sit back and relax. Relieve fatigue with couch. Relaxing with a
…show more content…
Franchise Disadvantages
Franchise Fee/ Investment
Sr. No. Comparison with competitor companies Black Canyon TRUE Amazon Myanmar
1. Franchise Fee 1,400,000 baht 500,000 baht 150,000 baht
2. Initial Investment 7.3 million baht for new outlet 1.5 million baht for new outlet - 2.3 million baht for new outlet.
- 1 million USD (Master Franchise License for Myanmar Market)
3. Royalty Fee 5% of total sales 3% of total monthly income
4. Marketing Fee 2% of sales per month 3% of total monthly income
5. Minimum space for a typical outlet (Full-Service Coffee House) 120 square meters 80 square meters 162.5 square meters with front and side balconies
6. Contract Period 10 years 10 years
7. Distribution Near Event Organizing Areas, Anchor Tenant, Leisure Theme Park, Cineplex, Airport, Plaza Office Buildings, Shopping Centers, near the Campuses Gas Stations, Railway Stations, Hospitals, Schools, Office Buildings
8. Price 55-180 Baht Start from 45 Baht
9. Main Target Customers Shoppers, Medium Income Earners, Travelers Tourists, Officers, Students Travelers, Officers,

More about Amazon Competitor Analysis Essay

Open Document