Amazon Crowdsourcing Case Study

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Crowdsourcing by AMAZON.COM the ‘Amazon’, the American online supermarket and cloud computing company is tapping the crowd inorder to streamline their business processes. Amazon is a pioneer of sorts in its own way. The company besides selling merchandize online also produces consumer electronicsand is the world's largest provider of cloud infrastructure services Crowdsourcing concept is very well integrated by Amazon in their business operation model is used at 2 stages by Amazon. (a) Supply side (b) Delivery side Amazon marketplace: Supply side crowdsourcing: A typical e-commerce company has a taut supply chain management since their business model works only if they have committed suppliers. Amazon has a strong geographical presence…show more content…
Today crowdsourcing is yet again bringing Amazon and their customers closer. The model is as follows: Amazon is considering to enlist everyday people to pick up and drop off packages for customers. These crowdsourced deliveries could be one way for the company to contain its rising labour costs also but it is going to make a customer’s life hassle free. The new service, tentatively known as “On My Way,” where Amazon would hire retailers in urban areas to store packages and pay regular people a small fee to make deliveries. So a customer can pick up his own package from the retailer where his product is stored and then sign-up to grab other parcels and deliver it to others at his convenience. But certainly this is a risky business for Amazon and therefore the e-commerce company has roped in many crowdsourced delivery companies that use various safeguards to prevent theft and ensure packages are delivered on…show more content…
The Dabbawala community has been roped in to support e-kart and not replace it. This model works as follows: The Dabbawalas are initially trained to use the delivery tracking system at Flipkart’s delivery centre. A thorough background verification of these workers are made prior to enlisting them for training. Post the training Flipkart’s crowdsourced delivery model allows these Dabbawalas to collect Flipkart marketplace shipments from delivery hubs and deliver it to customers while picking their dabbas*. The crowdsourced delivery model intimates the address to be delivered and since Dabbawalas cover the entire suburb of Mumbai city he can accept to pickup a parcel from Flipkart’s delivery hub and deliver it on his way to the address that he has accepted. The crowdsource in this delivery mode is the Dabbawalas volition in delivering the dabbas. (Dabbas mean lunch box in Indian

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