Amazon Customer Value Analysis

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a-Referring to the case study and concepts learned in B122 lecture, explain the meaning of customer value and how is it delivered by Amazon? - Customer value is the satisfaction and fulfillment of a consumer needs after making a purchase for product or services. The consumer doesn’t consider value in terms of money spent justly. But he also consider the time which take to get the product and customer services.
How is it delivered by Amazon? Customer value doesn’t about products only but it is include services too. Amazon has perfect customer services. Amazon offers its customers that constantly purchase from its website and name them prime customer a wide range of loyalty program. Such as it offers free shipping for prime customers.
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In term of year of foundation Walmart older than Amazon. Technology or e-commerce reduce the number of employees while traditional retailers like Walmart have a big number of employees in 2015 estimated 2.2milion employee this huge number of employees effect the net profit of Walmart but Amazon have more benefits. Number of employees in Amazon 2015 is estimated 230,800 and this small number make Amazon get more profit. Amazon is stock a large number of different products like clothing, electronic goods and baby formula. Amazon produces many offers, it 's online, it has many ways to deliver products like deliver it to home or supply goods to some convenience stores. By stocking huge number of products allow Amazon to sell it with low prices. Amazon has a competitive advantage is selling books. Walmart is a traditional retailer have some shortages doesn 't have delivery this mean should customers go to the store to get what they want. Walmart is a giant retailer. It have a huge number of stocks to supply the huge number of its…show more content…
Retailers: Specialist providers offer items for sale that are ready for us to use & for our consumption. Retailing is the relationship between quantities of Good sold &type of customer served. Retailing serves consumer market, which buys goods and services for their own personal consumption in small quantities. Today, retailing means: Understanding customer wants & how to add value. Creating & delivering customer value by developing suitable Product ranges & Services

b. Explain what Marketing environment means and how microenvironment factors affect retailers. A company’s market environment consists of the actors and forces outside marketing that affect marketing management ‘s ability to build and maintain successful relationships with target customers.
The marketing environment is made up of microenvironment and a macro environment. The microenvironment consists of the actors close to the company that affects its ability to serve its customers.
The macro-environment consists of larger societal forces that affect the microenvironment, demographics, economic, natural, technological political and cultural forces.
Micro environment consist of: customers the retailing activities controlled by creating customer value and

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