Amazon Going Global Case Study

Amazon Going Global

Globalization has been around for many years. The first company to ever go global in the Unites States was a company by the name of Citibank, founded in 1812, then called the City Bank of New York. With the growth of globalization, one company comes to mind, a company that I work with, this company name is Amazon. To know more about how the company became global, it’s interesting to know how it started and how the company has gotten the way it has today, all over the world. The founder and CEO of Amazon is Jeff Bezos. What had started out as a sell only bookstore in 1995 on a website, his vision was to grow Amazon to sell anything and almost everything, except cars of course. There is a story behind this, but has

It was not until September 2014 that he made that move with first going global with India. With this move, came challenges of coming up with a business model that would fit the people of India. This plan is what made Amazon a powerhouse by use of Internet Services in the United States. The simple business model, was by sourcing a sole product type from wholesalers and publishers and sell it directly to consumers on the then fledgling internet. By 1997 Amazon.com was the first online retailer to boast one million customers. As the company expanded its product line, it developed an ecosystem rooted in the wholesale purchase of goods, huge strategically located fulfillment centers; and contracts with national and regional carriers who shipped its products throughout the U.S. and to other

Meaning any venture would be third-party sellers for Indian-made products. Amazon had to come up with new methods, beginning with finding products to sell. It was not until 2013 that Amazon came up with a program to enlist numerous suppliers and convince them they were trustworthy partners and could increase the market for their products. The program called Amazon Chai Cart: This team traveled more than 9400 miles across 31 cities and engaged with more than 10,000 sellers. They helped to get them online quickly and provided all the training needed to get started. Amazon also had to adapt a delivery and fulfillment system. In the U.S. Amazon uses a centralized shipping platform, which it calls Fulfillment by Amazon(FBA), to store and distribute the product it sells. Sellers send their goods to Amazon’s fulfillment centers and pay a fee for the corporation to store, pick, pack and ship their goods. This was implemented in India and to date have nearly over two dozen warehouses, the largest being in Kothur, Tlangana. In much of India, there are mom and pop shops, many of these businesses feared this online giant would take away from their business or put them out of business. Amazon made a way to help the small businesses by engaging them as partners in its delivery program. In areas where there is little to no internet services,