ipl-logo

Orientation At Amazon

746 Words3 Pages

The very first day for any employee at amazon consists of a process called the NHO-New Hire Orientation. In this they are told about the company, and its leadership principles, they are also shown videos of talks given by the founder of Amazon-Jeff Bezos.
2.1. Outcome Orientation and Customer Satisfaction
The most fundamental principle taught is customer obsession, which for an e-commerce company is the same as outcome orientation.
2.2. People Orientation
An often repeated line from Jeff Bezos is “friendly and intense, but if push comes to shove we'll settle for intense.”, this clearly indicates that the company culture is less people oriented because they’ll ignore the harsh conditions employees will have to undergo in order to meet their …show more content…

Amazon is very well known for the innovative approach it has for various sectors. “Unless you know better ways” are the words people live by at amazon. Employees are encouraged to be innovative and come up with better ideas to work and implement. The most recent risk taking endeavors of amazon noteworthy are the drone delivery technology and the already in use automated warehouses. Amazon with no doubt has innovation and risk taking at the core of its culture as can be verified by a quote for Jeff Bezos “What's dangerous is not to …show more content…

2.9. Learning Culture via Rituals and Practices
The cultural values of the company are very clear and the employees worldwide are made aware of this starting off with the previously mentioned NHO process and subsequently by various rituals and practices.
2.10. Customer Obsession
One of the clear values is customer orientation which is deeply inculcated within all the new recruits from day one, which ensures that the culture of the company continues to the next generation. The motto of the company also indicates what the cultural beliefs of the company are, so that the employees are constantly reminded of it. These values have a strong and direct impact on all organizational members.
2.11. The Review Meetings
The review meetings are one of the ways that the managers ensure that the values are being reflected in their employee’s work.
2.12. Summarizing the culture at Amazon
Thus Amazon clearly has a strong culture despite of its huge size. The vision of the founder: “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”is the chief source of the company’s current

Show More
Related

  • Organisational Values: Improving Care-Quality And Patient Experience

    2958 Words  | 12 Pages

    Organisational values can be described as a “belief that a specific mode of conduct is preferable to an opposite or contrary mode of conduct” (Rokeach, 1973). Some organisations describe them as their ‘guiding beacons’ whilst others describe them as part of their philosophy. As Diageo explains ‘Our values are not just words on a page – they are in our DNA. They underpin everything we do and are reflected in the day-to-day behaviour of the company.’ –

    Read More

  • J. C. Penney's Organizational Culture

    1033 Words  | 5 Pages

    If employees are not familiar with the company’s goals and what the company is expect from them they won’t be able to perform good. Successful organizational culture requires a team work. Johnson should establish the espoused values of the company. These are the stated values and norms that are preferred by the company (Kreitner, 2013, p.63). Johnson should set the basic assumption which values employees (Kreitner, 2013, p.65).

    Read More

  • Carmax Company Culture Case Study

    1669 Words  | 7 Pages

    The Importance of a Company’s Culture The culture of a company is one of the most important and sometimes overlooked factors in an organization. The culture can increase employee engagement and increase productivity which will allow a company to reach its goals, “From productivity and engagement in the organization’s day-to-day, to an employer brand that naturally fuels recruiting efforts, to creating a lasting brand that customers immediately recognize, there’s no escaping it – culture radiates outward into the marketplace” (Straz 2015). The culture can have a great impact on the employees. Employees thrive in a positive working environment and the ability to engage with their managers without fear of retaliation.

    Read More

  • Amazon Big Data Case Study

    928 Words  | 4 Pages

    The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.

    Read More

  • Globalization Case Study: Amazon

    1105 Words  | 5 Pages

    Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

    Read More

  • Amazon Internal Environment Analysis

    722 Words  | 3 Pages

    Many states within the United States have passed online shopping sales tax laws which have been designed to compel Amazon and other e-commerce retailers to collect both state and local sales taxes from their customers. In 2011, it was noted that Amazon only collected sales tax from five states, however in April of 2017, it was said that the company must collect sales tax from consumers in all states that currently have sales taxes. ANALYSIS OF STRATEGIC FACTORS In a December 2011 article written by Forbes contributor, Venkatesh Rao, he states that “the company [Amazon] is nothing if not deliberate and systematic in everything it does.” Rao goes on to say, unlike the other big companies that symbolize our times – Google, Apple, Facebook and Microsoft, Amazon did not rise to power by inventing a new product or service.

    Read More

  • Diversification Strategy Of Amazon

    1112 Words  | 5 Pages

    Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

    Read More

  • What Is Amazon Using The Competitive Forces And Value Chain Model

    879 Words  | 4 Pages

    Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).

    Read More

  • Four Major Influence On The Marketing Philosophies

    777 Words  | 4 Pages

    Marketing is defined as a philosophy implemented by a set of processes that focuses on the customers’ satisfaction. It has four major activities that revolve around the consumer value. The activities are creating the products and services, communication, delivery, and exchange. Every company strives to implement the marketing concept to achieve its goals. There are mainly four major philosophies that different companies use to steer their marketing strategies.

    Read More

  • Comparing Walmart And Amazon

    1420 Words  | 6 Pages

    We will also look at how Amazon builds trust with their customers to keep them coming back to shop. Additionally, this paper will analyze the internal strengths and weaknesses of each company and their strategies used to increase profitability and efficiency. By using each companies balance sheet, income statements, and financial ratio we will be able to see how each company is performing and if they are staying ahead of the competition. After looking at all aspects of both companies functionalities, we can the make recommendations of ways to improve their competitive advantage so that the companies continue to be front runners in their competitive markets. Mid-Term Exam Industry Overview

    Read More

  • Marriott Organizational Structure

    846 Words  | 4 Pages

    Culture and Values: The enduring core values are: a. Put people first : Take care of the associates and they will take care of the customers b. Pursue excellence: Take pride in the details- everyday, in every destination worldwide c. Embrace change: Innovation has always been a part of the Marriott

    Read More

  • Amazon Customer Analysis

    829 Words  | 4 Pages

    Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep

    Read More

  • Case Study Of Amazon's Competitive Strategy

    897 Words  | 4 Pages

    Q2) Jeff Bezos, CEO of Amazon.com, has stated that the best customer support is none. What does that mean? Amazon cares about their customers. They are customer obsessed meaning that they’re constantly listening to customers, and then continuously testing, enhancing, and personalizing the customer experience.

    Read More

  • Value Chain Analysis: Walmart, Amazon, And Ebay

    849 Words  | 4 Pages

    Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example

    Read More

  • Amazon's Culture: A Case Study

    874 Words  | 4 Pages

    The company also promote aggressiveness among employees and because of that, the employees consider each other as competition and not as a team. Since the social context is becoming really important, Amazon is forced to change their corporate culture. Their culture had brought a lot of success to the company, but it is now however time to change towards a positive environment and a positive culture that

    Read More

More about Orientation At Amazon

Open Document