Customer Value Definition

Question 1:

Customer value is a feeling of high satisfaction after I receive a service or after buying a product relative with what I gave up of time, effort, and or paid with. In a competitive marketplace I would definitely obtain the product which grants me the highest customer value. By the way not all of us share the same needs and resources so my friend’s needs will differ than mine and will differ than anyone else. Not only that but every top-notch quality product or service will deliver the same customer value. For example, some people would perceive Samsung is better than Apple and vice-versa. On the other hand, I myself would like to pay extra for a better service and a higher quality, although some people may not see that benefit

Retailing also is the direct relationship between who is the served customer and what are the quantities demanded. Retailers are a fundamental component of the business. They know how to increase the products’ value by making it much easier to be sold to consumers. In the Supply chain, retailers are in the middle after the manufacturer and wholesaler/distributer and before consumers. Examples of retailers are Gap, Toys R Us, Marks & Spencer, Tesco, Amazon, eBay, Zara, K-Mart, Walmart, and

The external environment is Macroenvironment and the internal environment is the Microenvironment. The microenvironment forces are close to the company and directly affects and the company’s relationships too. These microenvironment factors are Customers, Suppliers, Competitors, Publics, Employees, and finally Marketing Intermediaries. Customers are the main target of any organization; they’re their prospects and clients in which the organization serves to meet their demands. Customers can be Consumer markets, International markets, Governmental markets, Business markets, Institutional markets, Reseller markets. Producers are the supplies vendors, equipment and utilities, and labor. They’re extremely important for the overall customer value delivery system. Marketing intermediaries are organizations that aid in the distribution and selling of the products to the customers. Also resellers, physical distribution firms, marketing services agencies, banks, financial intermediaries and financial operations are included in these marketing intermediaries. Publics are groups of people that affect the organization positively or negatively, these groups may be interested in the company also. Their types are general publics, internal publics, local publics, citizen action publics, government publics, financial publics, and finally media publics. Competitors are other