Risk Management Case Study: Amazon. Com

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5 – Main risks going forward for Amazon.com are to loose its competitive advantage because of opportunities that Internet offered to its competitor : low prices, deliver, costumer’s service, etc. Moreover, if the business develops, it may encounter logistical problems and limits : geographical and logistical constraints (energy, delivery and connection and some contries) and legislative constraints (censorship, taxes and state agreement : Corea, Sri Lanka, Indonesia, etc). Founded in 1994, Amazon started as an online bookstore and quickly became popular as it received high marks on several Internet rankings. Today, Amazon.com, Inc. is the world's largest online retailing company headquartered in Seattle, WA During the period 2007 to early…show more content…
Media In 2007, thanks to a lot of investments in research and development, he has developed an innovative wireless electronic reading called Kindle. In 2009, Amazon launched Kindle 2, an improved version of the original product with longer battery life and a new “Text-to-Speech” feature (listening to books). Amazon launched a MP3 Music Store, a digital music downloads store. Then it launched two music stores : Classical Music Blowout Store and Go Indie Music Store. The last one provided music buyers with hundreds of titles from more than 30 independent music labels. Amazon made Digital Rights Management (DRM-free) MP3 music downloads from Sony Music Entertainment available to customers on Amazon MP3. Amazon MP3 became the only retailer to offer customers DRM-free MP3s with over 33,000 independent labels. In the same way, the company launched a New Artists Store featuring comprehensive artist content, including full album discographies, CDs, DRM-free Mp3 and vinyl catalogue selection. In 2008, Amazon’s subsidiary IMBb.com announced that users could watch over 6000 films and TV episodes for…show more content…
Amazon Web Services (AWS) was upgraded with Microsoft products such as Microsoft Amazon Web Services (AWS) launched Amazon CloudFront, a high performance, self-service, pay-as-you-go method of distributing data over the internet. Amazon Web Services (AWS) introduced Public Data Sets which enabled developers and researchers to cost-effectively create, share and consume sets of data free of charge. Amazon launched Amazon Currency Converter, to pay purchases in the currency of customer’s payment card, instead of US dollars. Amazon launched “Bill Me Later” for its customers to complete purchases instantly online without using a credit card. Amazon launched Amazon TextBuylt, customers can use text messages to find and buy products sold on Amazon.com. Amazon unveiled the Software Espagnol Store, a new category store featuring Spanish language and bilingual software products. Amazon Payments announced the general availability of Amazon Flexible Payments Service (FPS). It allowed developers to accept payments from Amazon’s millions of customers and enabled developers to monetize their innovations

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