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Amazon Swot Analysis

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4. Describe some Amazon web services and comment on their prospects.
Amazon companyserves enterprises of all sizes through Amazon Web Services (AWS), which provides access to technology infrastructure that enables virtually any type of business.
• Amazon Elastic Compute Cloud (Amazon EC2)
Amazon EC2 provides resizable computing capacity in the Amazon Web Service Cloud.It provides virtual servers, with different capacity and this allows a company to save costs and time which is normally required to invest or purchase and implement hardware systems or datacenters. The online servers will thus provide powerful online servers where the company will have complete control of its resources and it will also be able to modify and manage the security, …show more content…

Provide a simple SWOT analysis for Amazon.
Strengths
1) First of all, Amazon is a brand well respected for prices and customer convenience. Amazon has built a relatively huge global brand which is recognizable and this has help Amazon to acquire a large customer base of around 30 million of people. The strength of the brand derives from the constant values it delivers through its low price strategy and superior quality services and products. It is reliable, convenient, offers one of the lowest and fastest shipping, many free additional features with its services and has the widest selection of goods.

2) With its strategic acquisitions of firms, Amazon has been able to bring new products, services, capabilities, assets and skills to the business. Amazon is now capable of offering a vast category of products and services and spread the risk of its business. Amazon’s third-party agreements, in addition to its market e-commerce platform for other retailers to make use of its technology have proved to be successful. This allows the online trading company to come through recession relatively …show more content…

Amazon offers the Web's leading "cloud-computing" warehouse which sells cheap storage facilities. Data Centers are seen as very costly and at the same time a competitive advantage. This Amazon Cloud computing technology should be the area to focus to attract business customers.

2) Amazon’s kindle has made ebooks respectable. Amazon should continue to re-designed the Kindle device and add contents and features and ensure that the device is easy to use. With books, music and movies formats going to digital, Kindle tablets should innovate.

3) Amazon could release more of its own brand products and services. With an access to such a large market and by having a strong trusted name, Amazon could benefit by releasing more of its own brand products as it has acquired a strong customer base.

4) Amazon should also open more online stores in other large economies like Asia and Europe to sustain current growth levels, thus being nearer to the potential customers and ease the fulfillment process.

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