Business Fraud Case Study: Amazon

INTRODUTION
Amazon is the multinational electronic commerce corporation which was established in 1994, by Jeff Bezos with headquarters in Seattle, Washington, United States. Mr. Jeff Bezos was insistent on naming his corporation with the letter A. As such he started perusing through the dictionary, and ultimately settled with Amazon. He considered the fact that the Amazon river was the largest on in the world and with a motive of estabilishing the organization’s supremacy in the market he confirmed the organization’s title as he same. Though , Jeff bezos had initially adopted the name ‘Cadabra’ on July 5,1994, he later on deferred to Amazon considering the above facts and the companys vision .The company therefore was launched as amazon.com

Mr. Jeff Bezos was insistent on naming his corporation with the letter A. As such he started perusing through the dictionary, and ultimately settled with Amazon. He considered the fact that the Amazon river was the largest on in the world and with a motive of estabilishing the organization’s supremacy in the market he confirmed the organization’s title as he same. Though , Jeff bezos had initially adopted the name ‘Cadabra’ on July 5,1994, he later on deferred to Amazon considering the above facts and the companys vision .The company therefore was launched as amazon.com in 1995. Jeff Bezos being the business-minded entrepreneur realized the advantage of his company being at the top of a list in terms of probability. The logo of amazon thereby suggests that anything and everything, from A to Z can be purchased from amazon.com. Amazon’s online service business also includes renting out data storage in the form of hosting servers and computing resources, known as “Cloud Computing” over the internet, .
He then went on to carry out an analysis of Amazon linking its sales to the internet trend and then formulating a report which highlighted yearly web commerce growth at 2300 %.He then created a list of 20 products and worked at promoting them via the internet. He further limited by cutting off non –profitable products and

This program allowed each individuals to choose the books of their interest and place ads for them on their own sites and it also allows the visitors to purchase those books. The customer was then linked to Amazon.com which took care of all the orders. The sales report were sent by the associates and 2 to 8 percent commission made from books sold on their sites. The associate program started taking place in the mid -1997. Later Amazon established partnership with yahoo,co Inc. and America online,Inc. Both the companies agreed to give promotional facilities on their sites. Both are most visited sites on the web. Apart from the success with Yahoo,Inc and America online,Inc, Amazon also deals with many other widespread sites such as Netscape, Geocities, Excite and