Amazon’s culture is based on employees’ competiveness, hard work and innovation. This corporate culture however brings a really stressful environment among the organization. For the past years, the company lessened the impact of a negative culture whereas the financial reports as well as the innovation were reported as the most important things. Nevertheless, organizational culture is nowadays becoming really important. It was for example seen in the Harvard Business Review when the CEO of Amazon went from one of the top ranked CEO in 2014 to the 87th position in only twelve months.
For the success of HR planning there are critical factors that must be considered. • HR planning must be an integral aspect of the organisation’s bigger plan, and those involved in this process must share in the organisation’s vision, mission and objectives. • Managers of all departments must offer support in the success of the strategic plan and should therefore see it as part of their responsibilities. • It should be communicated on all levels to all the employees. • The HR plan must be clear and suit the organizational requirements.
Amazon.com is a multination consumer electronics as well as clouding computing company that founded by Jeffery P. Bezos in 1994. And they based in Seattle, Washington. It started out as an online bookstore and subsequently, it has an offer diversity of products such as electronics, food, clothing and furthermore products. It has become the largest internet company in the United States and currently, has 230,800 employees working under Amazon.com In addition, Amazon.com is ranked 44th in Fortune Global 500 and featured in World 's Most Admired Companies as well as achieved a third ranking
Internal Environment Amazon has loyal customers because it already established itself as one of the pioneering companies in the industry of e-commerce. It is the first mover in the industry and has established many old customers who keep on coming back. Its loyal customers convey the high level of trustworthiness of the company that is obvious to the new customers. The company is also competitive because of its continuous innovation and by utilizing the current technology and observing the latest industries trends. Amazon’s management seems to understand that by staying innovative will somehow guarantee the success of the company.
Amazon.com used to apply this theory in its operation management such as they figured out the weakness of the company. That was lack of market scope at the beginning of the business which serves as online bookstore only. Therefore, Amazon.com had involved into a lot of e-commerce business. It began to pursue well known IT Company such as Asus, MSI, Dell, Toshiba and other to sell their product in the Amazon.com website. It even offers other services such as scientific components and maintenance supplies in order to improve its market scope until reached international level through many countries
Amazon is extremely market-oriented. For instance, Amazon was positioned by its leader as global customer-centric company where virtually anything that people are looking for can be successfully found and ordered. The most attractive sides of Amazon‘s business strategy are low prices, vast selection, and more importantly convenience for their customers. Therefore, with these strong qualities, the company continues to grow as a world-class web commerce giant. Also, among Amazon’s advantages is its infrastructure.
As a result, Walmart has been succeeded in the retail sector to earn the substantial profits, and continuing expand to other regions by building several retail stores in strategic locations. Additionally, Walmart has influenced its IT to the organizational operation by using bar code scanner to its check-out lines, and helping consumers to select the lowest price for their budgets. In contrast, the organizational structure of Amazon manages directly in the domestic and global operation. By executing its tasks directly, the company can manage how leaderships guide and influence their business operations effectively. To ensure its business operate correctly and efficiently, Amazon has applied the latest technological applications to its firm, including one-click shopping, free shipping for shopping over $30 dollars, and the offer of Amazon Prime.
Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.
Amazon Amazon is an American multinational e-commerce company and it was established in 1994 by Jeffrey p.Bezoz and it’s the largest online shop in the world. When there were a numerous of online retailers that were not able to survive in 1990 amazon managed to survive in that time. It 's the 11 'st most searched site the world over also amazon acquired many online retailers such as “pets.com, IMDb, CDNow”. Jeff bezos the founder of Amazon converted his garage into a warehouse and then Jeff Bezos was able to establish the Amazon as an online retailer while concentrating on core values . When books started selling, Amazon extended to selling other items.
Business model: Amazon is a company which is running subscription business that is why its key partners vary in this case Amazon key partners are logistic partners, self published and affiliates. In business which deals in subscription they target mass market for creating long relationship in the case of Amazon its create value for global consumer market, companies that need fulfillment and developers or companies. In which almost 1.3 million are active consumers, developer consumers use Amazon web service Amazon reach to its segment through websites and apps like Amazon .com, affiliates sites, application interface, built in data link . A key activity includes maintenance and software development, customer service, merchandising