Ambiguism In Nazism

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1. Introduction and hypothesis Under the leadership of Adolf Hitler (1889-1945), the Nazi party grew into a mass movement and ruled Germany through totalitarian means from 1933 to 1945. The state party sought absolute control over nearly all aspects of German life in order to promote German pride and anti-Semitism. From the Nazis’ perspective, fashion was an alternative, non-physical power that serves as a vehicle of individual expression and sophisticated visual language. The fickleness and ambiguity in fashion presented a challenge to the totalitarian regime’s model, such that they are fundamentally incompatible (Lipovetsky, 1994). Fashion was a threat to the repression and containment of the citizenry, but rather than declaring it as a public…show more content…
As seen in propaganda photos and documentaries, the female uniform consisted of a white blouse, black kerchief, a leather knot, navy blue skirt, short white socks, brown flat leather shoes and a mountain jacket. Similar to the military uniform, much attention was given to the uniform materials and small details such as buttons and pockets. According to Guenter (2004), the image of German female in uniform was an effective reflection of the Nazis’ attraction to organization and militarization, which helped to mirror National Socialist’s objectives. The standardized uniforms for women and all citizens were greatly promoted as a tool to create a classless national community by dispelling class distinctions and conveying equality. Consequently, the notions of symmetry, order, and accommodation were incorporated in into both the tracht and female uniform ideals, such that they are consistent with the Nazi…show more content…
Fashion has played an important role in promulgating new national identity and ideals rooted in the regime’s political goals and interests. It is clear that political ideologies had great influence on the styles that people were forced to comply to, which led to the repression of individual freedom in dress within the regime’s borders. Looking back at the Nazi regime’s effort to manipulate fashion, citizens’ apparel became ever more conspicuous and volatile, as national pride, international acclaim, economic gains, and cultural independence were put at stake. Hence it was paramount for the state party to create Nazi Germany citizens’ images and ideals such as the farmer’s wife and female in uniform that were consistent with their anti-Semitic, anti-French agenda, and autarkic

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