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Swot Analysis Of The Marketing Mix

1544 Words7 Pages

ACME Smoothies UK

ABRIDGED Marketing Plan

Student Name
Submission Date

Executive Summary
ACME has developed a range of smoothies and wishes to market these within the UK market. ACME’s founder, Joe Bloggs, has no experience in trading in the UK or elsewhere and has limited resources. This report aims to achieve ABRIDGED Marketing plan for ACME Smoothies UK. For achieving that purpose, the market analyzation has been made including giving the recommendation for the company to be succeeded.

Table of Contents
Executive summary 1
Table of contents 2
Purpose of the Report 3
Report objectives 3
Significance of the Report 3
Specific objectives 3
Methodology 4
Background of the company 4
Product details 5
Acme …show more content…

Good quality product comparing with other similar product in UK market
2. The founder of the company is expert and known chef, which may gain the trust of the customers
3. Affordable price of the products comparing with other similar product in UK market 1. New brand name
2. Lack of knowledge in respect with this type of business and trading as well.

Opportunities Threats
1. The product may attract more consumers if it is with affordable price and tasty
2. There is chance to joint sales with other products
3. The new generation wants to try the new products especially in a group of students
4. Internationally, there is a big chance to franchise the brand and achieving more revenue accordingly
5. With having attractive and smart website with using the search engine optimization, the company shall be able to gain more customer 1. Tough competition which may lead to decrease the price to be able to sell the product
2. In spite of that there is a good opportunity in investing this product abroad, but there is much risks also due to terrorism, tough competition, the product …etc.
PEST Analysis
Political …show more content…

The workers of the plant need to be aware of the upcoming technologies and their preliminary education is also a factor.

ACME Smoothies UK - Target Market:
• Children, students and married women (housewife and working women) with children.
• Children between the ages of 8-10 years, students aged 17-24 years and mothers aged 26-40 years.
• Hospitals and polyclinics
• Diet and nutrition centers

Product Strategy & Value of ACME Juice:
• The juice products are freshly, healthy and with affordable price in addition it is free of the effect of preservation materials.
• To target places of families either in cities or even in the remote areas, so the product will be known and familiar to the people in addition to gain more market segments.
• Good quality product to gain the customer trust and consumer satisfaction.
• The core value is the taste that gives refreshing.

Promotion Strategy:
Branding is essential to build the brand image and create top of mind awareness to the customers. In this junction, following activities can be taken create brand awareness.
• Shopping mall branding: There are a good numbers of shopping malls in cities where target customers regularly visit for various purposes in particular in the food court areas.
Branding area
1. Sign boards inside the

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