American Apparel Target Market Analysis

The red nail polish and naked breasts can be related to sex. In this ad the women is used as an object of attractiveness. The face of the lady not being visible, the only visible thing being her body parts, also suggest sex. I find this ad sexist because the use of women in this ad is only to attract the men customers. The female figure used in the ad I not a sexual object, she is a human being just as the customers of the firm.

To me after I noticed these things it did not work. It now says, to me, that American Apparel wants their clothes to be associated with sex and not how good of quality or how good their clothes look on people. This poster actually fits with the advertisement. This does fit the normal clothing advertisement because they are wearing actually clothes. It also fits the first advertisement by American Apparel because they both have girl’s legs split open.

But what is the actual reason of their bankruptcies, and what can they do to avoid a repitition? In this thesis, I am going to thoroughly analyse the brand as it is today, in order to find an answer as to why they were failing in the first place. Subsequently, I will find a way to re-launch the brand, so that it can reclaim its position and find success again. This thesis is commissioned by Artevelde University College Ghent, as part of my final year in BA Communication Management. With this thesis, I hope to shed some light on American Apparel’s history, and convince you of my analysis.

play in making denim the standard equipment of the US American youth in the 1960s and thereafter. Frank argues that in a time when conformity was the norm, consumer culture became principally concerned with instructing consumers on how to maintain identity and purpose. Levi Strauss and Co detected a US American imaginary that its product was integral to, and appropriated its imaginary into US and global consumer culture to make jeans one of the world’s most ubiquitous garments. Throughout the 20th century, youth culture remained the cultural form of the corporate moment as today consumer culture remains suffused with pseudo-rebellious conjecture and commercial escapism. Over the years, Iggy Pop, Gil Scott Heron and the Beatles have sold Nike

Porn is now most commonly defined by the production of something to purposely evoke sexual arousal. However if the possibility of sexual arousal is incidental, then artistic or scientific credibility can be justified – but it is viewed as that of a ‘higher purpose’. Next paragraph: Due to the transition into ____ - watch documentary. (Why Britain’s are obsessed with sex) In contrast to the negative connotations, images of sexuality can be positive. Representations of the LGBT community have had a huge impact on many lesbian women and gay males, and have played a role in the fight for LGBT rights.

We see the feminist theory in the documentary when the managers or supervisors sexually abuse of their workers. They take the advantage of them being stronger and being in a higher position to manipulate their workers. So, they force them to have sex and afterward they laugh at them because they won’t listen to them and won’t believe them. Which in some of the cases they believe it and don’t report it at the moment and when they report it to the police and to the company it’s too hard to get evidence. Like in the case of one of the janitors, she reported what happened to her too

Sammy feels sexual attraction towards these girls, their physical attributes mesmerize him. At first, Sammy seems to come off as a sexist teen, but later he tries to prove that he is different. Sammy’s boss, Lengel, confronts the girls and calls them out for their attire. Lengel states, “We want you decently dresses when you come in here”. Which the girls respond, “We are decent”.

The obvious claim in this advertisement is intimacy between a man and a woman. The ad suggests that rather than their connection, it is about a woman seeking to find herself through this perfume. The Gucci brand has developed a theme in their guilty perfume ad to meet the expectations of society to help create a greater image for their perfumes. Many men tend to come off as dominant towards women in a way that makes the male feel superior, like the women should bow down to them in some ways; this ad shows the opposite of this. In this ad, the woman clearly has power over the male when wearing this perfume; she is the alpha.

I would say that the name of each story is one thing that brings them together, the titels are very outstanding and something that gets them attention. but the storylines are both very different compared to each other. While Nipple Jesus´s plot is about a piece of artwork Lucky Bitch is just about a woman telling about her thoughts and feelings. But another thing thank can connect them in someway is that they both are quite inappropriate in a way, the Nipple Jesus painting was despised by many people for being inappropriate and the woman in Lucky Bitch was telling about her sexual interaction with men which would be inappropriate for an older lady in society. But other than that i do not see more similarity.

Prostitution may also be looked at as a form of male dominance towards women, because men may feel entitled to sex because of repeated images and scenarios on TV shows. They see these constant images of a sexual nature and behaviour in which the man is rewarded with sex and it seems to come easy, and example of this may be the American Pie movies where sex is highly regarded and sought after by young males. When the same casual sex does not happen in real life where a man is constantly told no, he starts feeling as if sex is what he deserves and forcefully has sex with a women without her consent. It is however also thought that men do not typically rape because they do not have access to sexual partners (DeClue, 2005). Particularly the portrayal