American Consumerism In Chuck Palahniuk's Fight Club

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In the movie Fight Club, we are led to believe that the story itself contains various meanings and impacts for its viewers to grasp. In the beginning, one possible meaning that can be inferred is based on the effects of consumerism in society that dictate one’s worth, self-image, and identity. The narrator's desire for materialistic possessions founded on his belief that “the more one has, the more enriched their life would be” drastically impacted how he viewed himself. His view of having the most and doing the most posed an internal conflict within himself that masked his outlook on life. However, through the continuation of the story line and after losing every minute belonging to his name, writer Chuck Palahniuk begins to help us understand…show more content…
Tyler represented a strong, powerful, and violent man that could withstand the stagnant rules of consumerism in society and not depend on the riches in life. The narrator was a weak, rule following citizen that no longer desired the typical influence society had on him. Fight club brought together the men ranging between the spectrum of the narrator and Tyler. This included men that were dealing with mental issues, the absence of their fathers, testicular cancer, convicts, and generally the men that were tired of working 9-5 who paid their taxes on time. Tired of blending into the identity of society and who society said they needed to be, the men along with the narrator joined an alliance to end the conformity. The group of troublesome men fighting various battles became fitting to the group and they found peace and a purpose within themselves. Taking their authoritative and possessive powers to an extreme extent, the narrator let the power go to his head. He planned to blow up the financial buildings in a far-fetched attempt to end consumerism and allow all men to go back to the beginning and start over. Leaving no one in debt, no one in competition, and no regimen to fit into society. Moving from support groups to a fight club, the narrator continued to seek identity within himself aside from who society wanted him to
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