Similarities Between Mcdonalds American Eagle And Dunkin Donuts

McDonald’s, American Eagle, and Dunkin Donuts. What do all of these things have in common? If what you said was along the lines of “they’re all well known brands” you are correct but all of these brands are targeted at today’s youth by advertisers. Marketer 's target the youth through different methods. They use methods such as advertising in places they go to on a daily basis such as school and online. They also use the youth’s psychology against them by using things such as cartoon characters and certain colors. They also use methods such as testimonials by their favorite celebrities.

To begin with, advertisers target kids in places they go to most places like school or online. For example, in the text “Marketing to kids gets savvy with new technologies” the author states, “on the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what a baby they might have together would look like.” This shows that advertisers will go out of their way to get kids to see what they are selling or

For example, in the film “The Myth Of Choice” it states that advertisers will use a kids psychology against them by “seeing what colors they respond best to.” Another example is in “ The StickyMethods Of Marketing Cereal To Kids.” In the text it states, “The researchers measured the eye gazes of the popular characters on kids’ cereal boxes, and found that the characters are essentially making eye contact at the little passers-by, who are their prime marketing targets. And, of course, what we feel connected to - which happens when someone, even a cartoon character, makes eyes at us - we’re more likely to buy.” Both of these show that advertisers will go as far as to try to manipulate a kid into buying their products by using their psychology against