American Apparel is a clothing brand that is based in Los Angeles, California. One of the concepts that set American Apparel apart from other brands is that all of the items are manufactured in the United States. The target customers of American Apparel are children, men, and women. The men and women are generally in their teens and early twenties. The price of the clothing is mid-range and is meant to appeal to middle class consumers.
Slide 1- AACMES has five competitors in the footwear industry. Eshiney Shoes is one of them. This bar graph represents company’s regional average in internet market share. Eshiny Shoes has a significant market share in the internet market segment. They are the second market leader behind the Fashionable Laces.
It also explains the market strategy of American Express. American Express has a wide diversity of products (File & Prince,1998). Their cards have a huge range. American makes sure that their customers are satisfied in every way. These strategies are based on the product in the marketing mix with American Express (Varadarajan & Menon, 1998).
Before the campaign is explain, it is important to outline the main aspects of the American Apparel brand. American Apparel is a vertically integrated manufacturer, distributor and retailer of basic apparel. It is interesting to point out that, because for example most of their models are employees of American Apparel and that their campaigns’ are mostly photographed in the building of the manufacturing and their marketing section is in the same building as well. They are environmentally friendly (“American apparel”, n.d ), as using solar panels and re-using residues of fabrics as many times as possible. The products that American Apparel is selling are from underwear to jackets, to any age, they as well sell accessories and bags and other brands that fit their image.
It also fits the first advertisement by American Apparel because they both have girl’s legs split open. It is kind of odd how the model is handling the girl but this seems to be a normal for American Apparel because it is a pattern in other advertisements by them. American Apparel is an American company that wants to get their product in the world. They do this by making these posters to hang up. These posters have proper and underlying messages in them.
• Income statement The income statement reports the profit of the company during a given accounting period. Companies can determine both the gross profit and net profit from this information. Gross profit is the amount of money from the sale going to the cost of goods sold. Net income indicates what portion of sales
Likewise, accounting income is subjective as well but is based on accruement. Accounting income includes things such as revenues, expenses and realized gains or losses. Oppositely, cash flow income is very objective. It is simply the amount of cash that flows in and out of a person’s or company’s finances. Finally, there is taxable income.