Amma Toa Case Study
3.2.1. Product
Every tourism destination must have tourism attraction in order to attract the attention of the tourist to visit tourism destination. The attraction is one of component of tourism product. Amma toa custom area is a cultural tourism destination in Bulukumba regency which has a characteristic and its own uniqueness when compared to other cultural tourism destination. The characteristic and the uniqueness of Amma toa indigenous community can become as cultural tourism destination and it’s included in cultural tourism product that can attract the attention of tourists, weather local or foreign tourists that is follows:
a. Life principle of Tallasa’kamase-masea
Indigenous community of Amma toa custom area is one of multitude of Indonesian
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Because according to indigenous community of Amma toa, everything that excessive can lead something bad or not good that will bring up the disharmony between indigenous community of Amma toa and this is can make them become arrogant. In addition, indigenous community of Amma toa custom area are just used one wells or one source of spring water for bathing, washing, and their daily living needs in need of water. They didn’t want to destructive the nature with dig in and make a wells to get a water. This is a form of their care to nature. Whereas if they want, they can make and dig in wells around their home because the region of Amma toa custom area is region that rich with natural resources particularly water. The meaning why they only used one well to all indigenous community in custom area because to foster a sense of community between one indigenous community and other indigenous community in Amma toa custom area. The place for take a bath around the well of Amma toa indigenous community divided into two, that is one for the male and one for the …show more content…
The tourist also can stay inside of Amma toa custom area if they want to feel how stay and live inside of the custom area, but before that they must get permit in advance from the village head of Tana toa village and then the village head of Tana toa will be bridging to Amma toa for get permit and stay inside of Amma toa custom area.
When visiting Amma toa custom area, the tourists will can feel something very different and inversely proportional to their lives as usual that already inseparable with technology. When enters Amma toa custom area, the tourists will be welcome by the expanse of lush green forests, fresh air and the trail of rocks. The expanse of lush green forests and the fresh air will make the tourists feel the closeness with nature.
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