Amnesty International: Human Rights In Developing Countries

- Amnesty International

Introduction

Despite the world’s promises to care for every child, the bane of child labour still leaves countless children deprived of their most basic rights. Thus many organisations, including Amnesty International and the United Nations, run campaigns and projects on the issue. The role of human rights and freedoms are guaranteed rights and they reflect the role played by human and civil society. Human rights cannot buy, earn or inherit, they are "inalienable" because no one has the right to confiscate any reason. These rights are inherent to every human being, regardless of his race, color, sex, language, religion, political or other opinion, nationality, property status, status of birth etc. Human rights are one

These Amnesty International campaigns are launched in many chapters including Belgium, United Kingdom, Canada, France, Germany, Turkey etc. Each chapter runs their own programs according to the local reality.

When you look at Amnesty International’s advertising campaigns, it will invoke the feeling of fear, shock, horror and compassion. Their campaigns have the tone of urgency and emotional appeal, and also questions about the kinds of sensibilities that encourages us to enact. The campaigns are famous for their realistic visuals, attention grabbing copy and are mostly circulated through the internet. They have also won multiple Cannes awards, the most prestigious in the advertising microcosm.

Take for example The Amnesty International Fan the Flame ad (Appendix 1). The campaign is incredibly powerful. It depicts hateful crimes and social violence in paper-like dioramas. Although the all-white imagery at first dulls the seriousness of each scene, the burning fire on the attackers sends an even stronger message. Besides an alluring effect, the campaign provokes a genuine urge to do something about human rights. Shock is the technique of choice for achieving this agitation in the campaign’s motive. Shock is defined by the Oxford English Dictionary as “A sudden and disturbing impression on the mind or feelings; usually, one produced by some unwelcome occurrence or perception, by pain, grief, or violent

The popularity of dioramas is given new context in this campaign. The anonymity of the characters allows people to project whomever they care to, which provides a deeper connection.

Appendix 2 - “Tear down child exploitation. Child domestic labour is hidden