Amul Business Ethics Summary

ABSTRACT

The success of modern business is apparent, but recently there is much concern in the business-and-society literature and in the general press on whether business fulfils its role & responsibly. Business ethics have been developed in recent decades as responses to a growing sense of corporate wrong doing. Actually Fast growing world always create a sense of competition among the viewers. The desire of achieving higher and higher has somewhat made us “ a machine” that machine which has nothing to do with the elements like right and wrong . It seems ethics, morals principles and values are disappearing at a fast pace due to which business is also becoming unethical these days. In my opinion ethics is something which my inner feelings

Managed by Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF). Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. Members: Amul believes and thinks that good ethics and good business go together naturally to produce the best long-term results for all the investors and stakeholders. Amul gives the credit to the values which are based upon performance, quality, respect, integrity and responsibility, honesty, openness and courtesy. This means everyone in Amul acts in an ethical way to protect and promote the company and its reputation among the people and communities it does business

5) Set good examples.
6) Educate employees – frame issues through storytelling.
7) Value forgiveness

BENEFITS OF MANAGING ETHICS

1) Improves society.
2) Maintains a moral course in turbulent times.
3) Cultivates employee teamwork, productivity, morale and development.
4) Acts as an insurance policy
5) Establishes values for quality management, strategic planning and diversity management.
6) Promotes strong public image.
7) It is the RIGHT thing to do!

KEY FINDINGS
1) Ethical Values and Business Ethics help to improve productivity, profitability, quality, public image and built up a brand value of an company in this globalized world.
2) Ethical Values and Business Ethics are very effective to achieve sustainable development of an organization.
3) When we talk about a country like India , we come to know that very less attention is given to ethical values and business ethics. Actually Business environment in India is not favorable for business ethics and ethical values. There is an extreme need to educate the employees as well as managers and even some of the owners also about business ethics and ethical values.
4) Business must maintain the highest standards of behavior for the benefit of