Amul Industry Analysis
INDUSTRY PROFILE:
THE WORLD DIARY INDUSTRY:
In many respects the dairy industry occupies a special position among the other sectors of agriculture. Milk production is highly labour-intensive and provides a lot of employment. The world dairy industry is the sector with the highest degree of protection due to the economically vulnerable position of small milk producers. . The large dependence of milk producers on the dairy processing industry has resulted in a strong position held by the co-operatives in milk marketing and in the processing industry.
The whirlwind of changes, which is passing through the world, is also exercising a growing influence on the dairy industry. The number of milk producers is falling rapidly, the dairy processing industry
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COMPANY PROFILE:
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya, meaning rare, valuable .The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL .Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat.
Amul spurred India 's White Revolution, which made the country the world 's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul.
GCMMF:
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) is India 's largest food product marketing organization with annual turnover (2013-14) US$ 3.0 billion. Its daily milk procurement is approximately 13.18 million lit per day from 17,025 village milk cooperative societies, 17 member unions covering 31 districts, and 3.23 million milk producer
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It is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL ', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organization of 'Amul ' and 'Sagar ' branded products. It operates through 53 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian
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