Amul is a market leader in ice-cream space currently occupying 38% of market share. Vadilal faces stiff competition from Amul and Mother Diary who are continuously introducing new products and offerings for their customers. Vadilal also faces one of the major threat from local players who sell the low priced products in market. Thus Vadilal faces great competition at national as well as regional level in the entire ice-cream
FMCG industry The Fast Moving Consumers Goods industry is volume driven and is characterized by low margins. The products are branded by marketing, heavy advertising, shiny packaging and strong distribution networks. The FMCG sector can be categorized under the premium segment and popular segment. The premium segment includes mostly to the higher/upper middle class which is not as price sensitive apart from being brand conscious. The price sensitive popular or mass segment consists of consumers belonging mainly to the semi-urban or rural parts who are not particularly brand sensible.
MSIL contributes to about 45% of the total industry sales in India. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. Company posted its highest market share in more than a decade in July 2015.
Place: Mang Inasal has 380 branches nationwide. This means that they are offering convenience to their target market. They provide a safe location with good ambiance that will accommodate sufficient facilities to customers. Price: Their price is affordable compared to other competitors. They are rare because they offer unlimited rice and it is still cost based pricing.
The Indian dairy industry is mainly constituted of 22 state milk federations, 110,000 dairy cooperative societies involving more than 12 million milk producers. There are also some major private players in the field which further improved the dairy sector of the country namely; Amul, Britannia, Nestle, Mother dairy and Nandini
Retailing in India is gradually inching its way toward becoming the next boom industry. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is evolving rapidly, with consumer spending growing by unprecedented rates and with increasing no of global players investing in this sector. Organized retail in India is undergoing a metamorphosis and is expected to scale up to meet global standards over the next five years. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.
Access to retailers and flagship stores of the brand have been made easy and compatible for almost everyone and the online store of the brand offers the complete variety of the articles even to the international consumers through shipping means. The brand has made an a lot of effort in building and establishing a good repute and name in the market by making itself a trend setter. Gul Ahmed offers products in almost every area of the targeted market so that consumers can reach out them easily. The brand also identifies the placement areas, through competition in the
Product pricing is also highly competitive as margins keep changing over years due to the increasing competition and new companies coming in the industry. Non Alcoholic beverage industry This industry has many companies competing for dominance in market share. However, few companies have come to emerge as the trend setters most notably being the coca cola company closely competing with Pepsi Company. A list of other top companies currently in the industry
Deloitte estimates India's organised retail had a 33% share in clothing and apparel, while the food only has 11% (Technopak, 2015). The following can be regarded as potential areas of growth: Rural markets constitute approximately 70 per cent of the total population base, but currently account for only 40 per cent of the total consumption in India, due to minimal penetration of organised retailing. Several national and international retail and FMCG players have been planning to explore these untapped markets and are localising their products for this market with regard to price points, packaging, stock- keeping units (SKU) size, promotions, etc. Working population in the working age group of 15 to 54 years is the largest spender on retail. As per the census of 2011, more than 50 per cent of India’s total population falls under this group, indicating the significant influence wielded by this segment on consumer spending.