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An Analysis Of Porter's Five Forces Model

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What is the Porter’s Five Forces Model is all about?Basically, it had been used by many industry in this world. This model are named after Michael E. Porter which is an economist, researcher, author,advisor,speaker and even a teacher. “He has influenced more executives-and more nations-than any other business professor on earth. Now, he an all-star team aim to rescue the U.S economy.” This was said by Geoff Colvin, the Senior Editor-at-large(Fortune magazine). Michael Porter is the founder of the modern strategy field and one of the world’s most influential thinkers on management and competitiveness. He was honoured with many awards y his great achievement as he give the most outstanding contribution to management thought. Back to the story, this Porter’s Five Forces Model identifies and analyzes five competitive forces that shape every industry’s weaknesses and strengths. Firstly, we have to go through the model as we have to breaking down this very Porter’s Five Forces Model. Under this model, it can be classified into five groups which came from its named ; competition in the industry, potential of new entrants into industry, power of suppliers, power of customers and last but not least the threat of substitute products. For this assignments, I had already choose a private healthcare which is Sunway Hospital in Malaysia industry which applying the Porter’s Five Forces Model. The industry is taking to the next level as they are aiming to be known to the whole world

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