Thomas Friedman's Three Eras Of Globalization: The World Is Flat

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Globalization  The integration and interdependence of economic, social, cultural, and ecological facets of life, made possible by rapid advances in IT. 25. Globalization  The World is Flat, by Thomas Friedman  Technology is leveling global competition making the world “Flat”  Friedman’s Three Eras of Globalization  Globalization 1.0  Globalization 2.0  Globalization 3.0 26. Globalization 1.0 (1st Era) 1492 - 1800  Timeframe: 1492 to 1800  Distinct Focus: Countries  Driver: Brute Force, Braun  Drivers:  Muscle  Horse power  Wind power  Steam power 27. Globalization 2.0 (2nd Era) 1800 - 2000  Focus:  Companies  Main Driver:  Multinational Companies  Driver:  first half of this period --> Falling Transportation Costs…show more content…
Ethical Issues  General standards of right and wrong  Information-processing activities  Monitoring employee email  Monitoring employee Internet activity at work  Privacy of customer data 39. IT’S ABOUT BUSINESS 2.1  “Bring Your Own Device” Can Cause Problems 1. What are the advantages of allowing employees to use any mobile device to connect to the corporate network? The disadvantages? 2. Why is it necessary to be able to erase corporate data when a mobile device is lost or stolen? 40. Organizational Responses  Strategic Systems: provide organizations with advantages that enable them to increase their market share and/or profits, to better negotiate with suppliers, and to prevent competitors from entering their markets.  Customer Focus: Organizational attempts to provide superb customer service can make the difference between attracting and retaining customers versus losing them to competitors. Numerous IT tools and business processes have been designed to keep customers happy.  Make-to-Order: a strategy of producing customized (made to individual specifications) products and services.  Mass Customization: a company produces a large quantity of items, but it customizes them to match the needs and preferences of individual customers. Mass customization is essentially an attempt to perform make-to-order on a large scale (Example: Bodymetrics ).  E-Business and E-Commerce: Conducting business electronically is an essential strategy for companies that are competing in today’s business environment.  Electronic commerce (EC or e-commerce): describes the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet.  E-business: a somewhat broader concept than EC that includes servicing customers, collaborating with business partners, and performing electronic transactions within an

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