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Analysis Of Advertisement

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Advertisements are the lifeline of television all over the world especially in the case of India. The transition from the very first advertisement to the present century has been enormous. In the beginning the main purpose of an advertisement was the selling of a product by providing information about it to the audience or consumers. However the purpose of an ad now is not only to inform. It has a host of other important utilities. Today ads are a story by themselves. It has a sort of revolutionary touch that goes beyond the mere “sale”. They, are highly impactful and modified to suit the choices of the specific target audience, influencing the mind-set of men and women in different ways and establish an image within society, specifying the …show more content…

This should not be taken with indifference since ads have a huge influence on individual’s lives. That said the main purpose of ads is to propagate a particular message to the audience. Thus what exactly are ads propagating? Here comes the question of gender politics.
MY CHOICE- The first ad I reviewed was “My Choice” by Vogue Empower initiative, directed by filmmaker Homi Adjania starring actress Deepika Padukone and 98 other women in the field of media or having established careers talking about the choices they make. However instead of receiving applause from the audience for talking about women’s rights it was criticised for its content and …show more content…

Firstly it’s the point where the groom carries the child during the pheras is a little skewed. The ad shows the radicalness of remarriage it however valorise the role of the man in the marriage, it is the man again who is making the woman happy by accepting her daughter. Moreover it’s the woman’s scepticism that is reflected firstly when the necklace is taken out of the box and when her daughter wants to follow her in the pheras , cynical whether she has taken the right decision to remarry. If the ad shows empowerment through remarriage, shouldn’t the woman be empowered enough to make an informed firm decision regarding her life and family? Moreover the ad does not take into the rest of India. How many single mothers/women have the privilege of remarriage? The background of the ad, the attire of the bride and groom and everyone else proves they come from an elite background where they can afford remarriage and be rationally ‘open-minded’. Although the ad has a woman director it however fails to completely bring out the rationality of remarriage as it reinforces stereotypical patriarchal

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