Diversification of their products is another key market driver, if the products developed are successful and current customers are satisfied this enables Boeing to enhance their marketing strategy and diversify their inventory worldwide. Boeing at this time is concentrating on adding significant activities to their core competencies as a part of corporate-level strategy. In addition to providing the basic primary activities and supporting activities in their new chain model, Boeing continually tries to add new valued marketing activities for their customers. One of those new activities is Boeing’s establishment of Boeing Capital Corporation (BCC), which offers a diversified allocation of aircraft leasing and financial management which is a strong hold for future Boeing marketing. Another activity is Boeing’s after-sales services which targets parts distribution availability ensuring parts are available by becoming the sole supplier.
The airline is utilizing big data in various ways such as maximizing revenues through pricing strategy optimization, forecasting maintenance, and improving the passenger’s in-flight experience. Etihad believes that big data will help the company sustain growth in the future. Etihad uses the pricing and revenue management software developed by PROS to add new destinations and grow their connections that best fit the needs of their target group. Etihad also adopted the SITA CrewTablet which will enable the crew to access any operational or passenger data via tablets anytime. Lastly, Etihad is using their loyalty program “House of Brands” to analyze the flying habits of their frequent flyer in order to gain insight that will help in determining the best price and timing to send an upgrade offer in order to boost sales and develop strategic
3.1 LUFTHANSA The main strategic choice of Lufthansa Group is to keep the cost saving, reducing intermediaries, controlling the air ticketing fees, leasing regional airlines. This can be done by focusing on cost leadership, maintain low debt rating and have a good financial investment stand. By implementing IT CRM, the group strategy is to focus on customer segmentation. High level of profitability is expected with this CRM strategy. The changing customer needs can be accounted to maximizing profit potential and the customers can be easily differentiated.
No doubt that to measure the quality is the core concerns of today since the service quality has become the one of marketing condition in the airline industry of competitiveness (Ostrowski et al., 1993). The service quality in the airline company is very important to the passengers. Because of the choosing, they are expected of leading trust and safety of choosing they expect to lead trust and
environment. The nature of this study is not to debate whether the airline is a socially responsible one, but rather to look at what it concerns itself with in terms of its social investment programmes. Most importantly the study will look at how CSI can be used beyond goodwill and turned into a strategic business tool that not only fits into the overall business plan of the company but also is a value creator. “ When Corporations support the right causes in the right ways – when they get the “where” and “how” right- they set in motion a virtuous cycle. If systematically pursued, in a way that maximises the value created, context –focused philanthropy can offer companies a new set of competitive tools that justifies the investment of resources.
Zodiac Aerospace has adapted a proactive form of Corporate Social Responsibility. The company has established the various factors that contribute to the success of the business. The organization has the knowledge skills and resources to put things in perspective and act quicker. Knowledge about the internal operations and how these operations impact profitability and market position enables Zodiac Aerospace to respond to changing circumstances while still focusing on and attaining their business
It added new destinations to secondary cities. Increasing the reach of its new planes allowed increasing the network to new destinations such as North America. Quality Control: This is the basic and fundamental strategy to achieve goals of any organization so in this way airlines have very attractive and best strategy to control its quality and standard of the brand. Quality control is the groundwork for Emirates Airline 's growth and success. Emirates airlines always believe on keen attention how to treat customers and how to provide them best services, everything is done with the standards of
The report was commissioned to analyze the detailed market scenario for Airtel and recommend future course of action to be followed by Airtel based on its core competencies and current market scenario. The report includes: a) External environment analysis to study Airtel in global context b) Internal environment analysis to study Airtel’s core competencies and its strengths and weaknesses c) Recommendations for Airtel to sustain in the telecom industry as a major player Airtel, having followed a strategy of outsourcing its core operations has been able to convert all fixed costs to variable costs. This has helped Airtel earn profit by following the ‘minute factory model’ as against ‘subscriber base model’ followed by other service providers. Airtel has a major market share in India and Africa, which puts Airtel in a defensive position to retain its position as the market leader in the telecom sector. A number of environmental factors have worked in the favour of Airtel and few against it.
Segmentation makes the way easy for United Airlines to grow and expand, because UA uses segmentation to target those groups of customers whom it finds an opportunity to develop. Segmentation enables United Airlines to identify opportunities in the market, achieve marketing objectives and maximize the efficiency of marketing efforts by using a different strategy for each segment. Segmentation also gives the company a better understanding of its clients, the services they need and the methods of payments. In addition to that, it helps to achieve a successful targeting. For example when united airlines chooses the right variables and does a proper market search for market segmentation it will be able to select one or more segments that it will serve profitably as well as easily.
Brand Positioning IMC objectives Creative Brief Proposed IMC An Integrated Marketing Communication (IMC) Strategy will act as a guideline in achieving the objectives of marketing Lux Aero by tapping into coordinated use of various promotional tools that will reinforce each other. The comprehensive strategy will ensure that the promotional tools used will compliment through its individual strategic use; providing consistency, clarity and maximizing communication impact. Company Analysis Product Analysis Audience Analysis Competitor Campaigns Awareness Preference Stimulate Sales Campaign Impact and Duration Creative Strategy Integration Strategies Promotional