ipl-logo

Turkish Airlines Marketing Strategy Essay

1031 Words5 Pages

Introduction
In marketing management, we learn that the characteristics of effective marketing mix possessed by a successful business in the modern world are to recognise the product, price, promotion and place first in response to challenges as they arise. This report will attempt to identify the strategy used by Turkish Airlines (TA) through analysis of the application of the principles listed above.

The yardstick for analysis will be the success in advertising of the company in question, with indicators such as similar tactics used in the industry, endorsement in terms of marketing, and how segmenting, targeting, positioning and differentiation (STPD) and the marketing mix, were used in question.

The subject of my report is TA, the official …show more content…

This is further explained by Dean (1999) that when a celebrity endorses a brand, consumers usually associate the celebrity as well as their counterparts, hence, creating a larger trust or interest in the brand by way of associating reliable sources with the brand’s image. Celebrity endorsements can also affect the perceived quality of the brand by extrinsic cues. It is used to deduce information on product attributes and quality that help in reducing consumer doubts and stimulate the particular product …show more content…

The key is to appoint the right celebrity with the right product and place them both in the right promotion in order to achieve great success. With the right combination, it prompts immense benefits and magnifies the public’s perception of an organization. However, if it is done carelessly, it can damage a brand overnight. Taking Woods as an example, he had been an iconic representative for Nike for years. Woods now appears in a famous spot featuring a voice-over from his deceased father following the public meltdown of his marriage. The said advert, was deemed extremely unfavourable and is generally viewed as one of the least successful adverts of all time (Marketing-schools.org,

Show More
Related

  • A Brief Review Of Barbara Ehrenreich's Nickel And Dimed

    851 Words  | 4 Pages

    It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.

    Read More

  • Turkey Dbq Essay

    791 Words  | 4 Pages

    A constant struggle for many is the lack of independence and oppression. The same could be said for Turkey before Mustafa’s help to get them their full independence. Mustafa fought for them in more ways than one, and led them after it was established. Turkey was originally owned by the Ottoman Turks, but was defeated by their national hero, and later president Mustafa. Turkey is full of rich culture and has many iconic structures located there.

    Read More

  • Weight Watchers Use Of Ethos Pathos Logos

    702 Words  | 3 Pages

    This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of

    Read More

  • Bass Pro Shops Swot Analysis

    270 Words  | 2 Pages

    Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.

    Read More

  • Rhetorical Analysis Of Groupon Super Bowl Commercial

    622 Words  | 3 Pages

    In 2011 Groupon came out with a Super Bowl Commercial ad to persuade consumers to use Groupon. In this ad they used logos, pathos, and ethos. There was a lot of controversial issues that were brought up about this ad. This ad tried to use emotional graphics, a topic that was very controversial at the time, and a popular celebrity to appeal to consumers. However this ad took a turn quickly, and not in a good way.

    Read More

  • Carman's Use Of Pathos And Ethos In The Twilight Poster

    429 Words  | 2 Pages

    That is because these brands are likely to receive greater ‘interest and attention. Thus, repeated exposure to the brand name, enhances ethos by creating familiarity, which in turn persuades us into buying the product out of common preference. As mentioned previously, contrast is used to draw the attention of the viewer towards the imagery of the

    Read More

  • Kardashians Research Paper

    1003 Words  | 5 Pages

    Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.

    Read More

  • Delta Airlines Marketing Strategy

    1076 Words  | 5 Pages

    In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike

    Read More

  • Business Strategy Case Study: Delta Airlines

    742 Words  | 3 Pages

    Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.

    Read More

  • Marketing Environment Of United Airlines

    1034 Words  | 5 Pages

    United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

    Read More

  • Nike Halo Effect Rhetorical Analysis

    859 Words  | 4 Pages

    Applications: The applications deal with the “Halo effect”. This effect occurs when the public sees celebrities use the products, they are more inclined to buy the product because they want to mimic their role model. A celebrity is a person who is known by his well knownness. McCracken has defined a celebrity endorser as a person who enjoys public recognition and who uses this recognition on behalf of a brand to endorse the brand.

    Read More

  • Apple's Target Market Analysis

    1625 Words  | 7 Pages

    Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

    Read More

  • Nike Just Do It Campaign Analysis

    1565 Words  | 7 Pages

    NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.

    Read More

  • SWOT Analysis Of Flydubai: Low Fist Airlines

    1467 Words  | 6 Pages

    Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.

    Read More

More about Turkish Airlines Marketing Strategy Essay

Open Document