Analysis Of Black Friday: Consumerism Minus Civilization By Andrew Leonard

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In “Black Friday: Consumerism Minus Civilization” Andrew Leonard argues about ad spree by retailers and the consumers’ frenzy for buying on Black Friday that cross all limits of civilization. Leonard shows how Macy’s, Target and Kohls ad drive the consumers to buying craze on Thanks giving holiday. To illustrate his idea Leonard gives such specific examples of specific stores. While being so sarcastic about Black Friday buying craze, Leonard supports this to help American economy and employment. But, late night standing on line on Thanks Giving day outside the retail store to buy indicates our craziness. This day as a culture wide psychotic spasm as we have seen that cutting across all cultures, all languages, ages, genders, people are waiting

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