Banana Republic Business Analysis

The threat for new potential entrants is a function of both obstacles to the reaction and the entry from current competitors in fashion industry. The competitors of Bonobos in the market are divided into three categories which is direct competitors, indirect competitors and core competitor. Amazon.com is one of the indirect competitor of Bonobos in terms of business style where it is the leading e-commerce company with dominate most of the market share where Bonobos are still not in position to match with. For direct competitor is The Banana Republic, LLC where it operates as subsidiary of Gap Inc. Using the resources provided by parent company, The Banana Republic 's has higher allocated budget for advertisement and expansion globally.

Distinctively, it is the collision of people and their context, how they interact with each other in that context, and how that context evolves based on those interactions as they multiply

Business culture at Bonobos; it fits the mission of the company while staying aligned with its core competencies. Bonobos recognizes marketing is more than simply communication with its customers but more a direct interaction. Bonobos business culture brings strong transparency through the firm with the need to result in a fully integrated marketing and sales mixture. Bonobos portrays their core values directly through the products sold as well as its website. Currently following the organizational culture while incorporating more interaction with its consumers will only strengthen its organizational culture. Maintain the high level of organizational culture of Bonobos with the integration of new people, services and process to the

In reading customer reviews on the Bonobos web-site, most reviews consisted of customers praising the quality and styling of the product rather than stating any price issues. The Bonobos Facebook page was also consistent with this same theme. In reviewing weeks of the comments listed on the page most customers discussed the quality of the clothing or any kind of ordering issue they may have come across. Only a few mentions of price concerns were shown only on the Facebook page of Bonobos. However it definitely seems that customers see the value of Bonobos products matching the perceived value of the products. This would likely be the reason little regard is shown to price on the Facebook page and customer reviews of