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Analysis Of Burger King Advertising

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Advertising is a notice in audio or visual form that sends a message to customers to promote or sell their product. Advertisements typically attracts customers with pictures and the wording. Some can be humorous, sad, and scary. Although the sole purpose of advertisements is to bring in customers, few advertisements are misleading and bores the consumers. Burger King is an American global chain of hamburger fast food restaurant. Burger king stated, "Respect for customers and employees is a top priority." Their statement has been doubted after a release of an advertisement at Burger King in Singapore. A Burger King advertisement for their new sandwich called “Super Seven Incher” have brought immediate attention because of the unpleasant message it displayed. It portrayed a young, blonde female with mouth wide-open ready to take a bite out of the "Super Seven Incher." The Burger King advertisement sexualizes the sandwich by the odd choice of color; women 's face expression; inappropriate wording in the flyer. To begin with, the odd lightning and the color choice in the advertisement showed desirability to the audience. Color is the most important part in the advertisements as visuals are the first thing noticed by the audience. By examining the advertisement, there are specifically two colors used in the flyer, black and red-orange. Everywhere but the model 's face was covered in black. The color black gave a mysterious and sexual passion to the image. When we look at the

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