Analysis Of Cafe Coffee Day
Café Coffee Day – An Overview
Café Coffee Day is largest coffee chain in India owned by Coffee Day Global Limited. Earlier known as Amalgamated Bean Coffee Trading Company. Coffee day Global Ltd grows coffee in its own real estates of 12,000 acres. It is Asia’s largest producer of Arabica beans exporting to the clients across various countries including USA, Europe and Japan. Café Coffee Day started as a retail restaurant in 1996. The first outlet was set up by V.G. Siddhartha on July 11, 1996 at Brigade Road, Bangalore. It rapidly expanded in various cities across the country
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Café Coffee Day focused on Students, Housewives, Executives and Young working Professionals who need to hang out after school, college or office. CCD seeks to target any individual who is “Youthful at fundamental level” at reasonable cost.
Positioning
Café Coffee Day has connected with coffee lovers as seeing to higher growth in cafés. Café Coffee Day has played an essential role in awakening India to the coffee café culture by giving individuals an enjoyable ambience from comfortable seating to requesting the finest choices of coffee blends, beverages and food. From above it has given a place where individuals could go and spend a while to think and talk about things they like. It is third place away from the home and college or work environment for the young and the young at heart. CCD’s Tagline is a lot does happen over coffee.
Major macro and global environmental influences on the market and Critical Success
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This is an immense point of preference particularly in a service organization. Café Coffee Day must endeavor to keep this favorable position.
Strong Brand Image:
Café Coffee Day has a solid and clear brand image. Their customers can easily recognize and identify with the Café Coffee brand. This expansions and keep up brand devotion.
Strong base for expansion & growth:
Café Coffee Day have worked hard on their brand image and customer service and have a solid base for future expansion and development internationally.
MARKETING MIX
Product
The offerings by Café Coffee Day have developed as per changing tastes of the customer. The wide network of outlets over India requires a standardized menu which can be recreated remembering same level of value. The product should commence a sense of indulgence in light of aroma, appearance and taste.
At present Café Coffee Day offers
• Beverages o Hot – Hot Coffee, Hot Tea, Hot Chocolate o Cold – Cold Coffee, Ice Tea, Frappe, Fruit Slush
• Food – Sandwiches, Samosas, Desserts, Cookies, Ice creams, Cakes
• Merchandise – Coffee Maker, Coffee Mugs, T Shirts, Coffee/Tea
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