This report is about the analysis of five individual factors (Personality, Perception, Learning, Motivation, Attitude) and five social-cultural factors (Culture, Subculture, Social class, Family, Reference group) that affect selection of shoe store. The consumer response towards those factors was evaluated. Therefore, Marketing strategies to each factor were suggested for consideration to the store management by attracting people visiting the selected store. The selected store, Champion Verdi was concentrating on footwear for women. The shoe styles are targeted to generation Y and middle class consumers. It also sells the shoe for kids, but is not riveted on this product line. (99)
2.0 INDIVIDUAL FACTORS
2.1 Personality …show more content…
Safety needs are concerned about physical safety, also included order, stability, routine, familiarity and control over one’s life. For example, health and health care are important safety concerns (Schiffman & Kanuk, 1983). Health concerns are rising among consumers, they are looking for the products that help to maintain and improve their health. Demand of health products is increased significantly, consumers are willing pay a premium price for it (BDC, 2013). Health problems can affect the feet (NIH, 2013). Safety footwear which comfortable, flexible, and provides the necessary protection is important to ensure healthy feet, (Workwear,
BIRKENSTOCK produced comfortable shoes and overall health-conscious awareness. The product has nature’s specifications for supporting and maintaining the natural functions of the foot (Brikenstock, 2013). Champion Verdi should convey research of healthy footwear and produce the shoes with their own identity design that could support and shape the foot of the consumer as their foot is protected in a healthy way and fit to the consumer safety …show more content…
The theory states that a person has various cognitive elements of knowledge, environment, attitudes, opinions and past behavior (Kuan, Bock & Lee, 2007). When an individual holds conflicting thoughts of a belief or an attitude, cognitive dissonance will occur (Bose & Sarker, 2012) Research of Hasan (2012) shows that consumer’s dissonance toward the store is attained from consumption experiences, which directly influence consumer satisfaction level Once dissonance occurs, individuals will try to make a balance in their cognition to reduce dissonance. When Consumers have high cognitive dissonance, they will respond to difficulties to give a good evaluation towards the store, feel dissatisfaction and uncomfortable feeling with their decision (Lee & Li, 2013). Marketers may develop an informative and persuasive advertisement to present the store image to the customers so that it brings changes to their attitudes by influencing their cognition (Sharma, 2012). Champion Verdi marketers should provide additional information and suggestion of shoe care support for existing consumer. They may follow up with their consumer through online reviews to ensure consumer satisfaction. This was effective in reducing consumer’s dissonance and to avoid exerting influence over word of mouth
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The western footwear industry is growing and definitely not going away anytime soon. The market is greatly expanding and now no longer only needing to be geared towards the hardworking man. Women and children are now targets in the western footwear category. As a result of the market expanding at a steady but stable pace the industry as a whole is able to expand and increase profits. Now we can reach out to the hardworking men and women as well as target fashion forward individuals and
The ability to distinguish, in turn, is stemming from its potential to innovate and to keep in touch with patrons. As a way to pressure down costs and higher focus on client demand, Lyiere focuses its aggressive method on customization and adaptable products. By using squeezing extra worth out of its operational and administration practices, Lyiere Shoe Company is not going to only support profitability but in addition probably support labor stipulations. The barriers to entry to the athletic footwear industry are fairly low. Lyiere Shoe enterprise bought to concentrate on the promotion of brand
there many types of shoes you can buy like Basketball, Running, outgoing, soccer, and football shoes. Foot Locker has them all, and you can buy them online, or at the store; in fact, the store might give you a discount for you buying at the store not online. Foot Locker doesn’t only sell shoes, but they also sell clothes that can match with your shoes.it can make you look better unless you’re bad at picking clothes. This is why Foot Locker is a great store because they don’t only sell one brand, and one type of shoes; therefore, you have more choices to pick at what’s at stores. Service is probably the most important part of owning a business, and specially at a store like Foot Locker where there’s a lot of communicating.
A happy customer is pleased after her sprained ankle healed within “seven weeks” not only would the insoles not hat have had anything to do with the healing, they could have been detrimental as a sprained ankle usually takes less that seven weeks to heal. The credibility of the customer is also challengeable because MagnaSoles were released “less than a week ago”. The article ends with another “equally impressed” customer who is happy to say, “Why should I pay thousands of dollars to have my spine realigned with physical therapy when I can pay $20 for insoles clearly endorsed by an intelligent-looking man in a white lab coat?” This, possibly sarcastic, remark demonstrates that not only is the customer unaware of who is endorsing the MagnaSoles, he claims that he chose them over a proven medical treatment. The testimonials not only prove how outrageous the purchaser feedback in advertisements can be, but how embarrassing some people are when buying products.
The marketing team wants you to embody the ‘Nike’ way of life and therefore, continue to support ‘Nike’ and spread the word of their products. Also, businesses want you to associate a good feeling or memory to their products. They want this because if you found that the product lacks quality you wouldn’t be loyal to the establishment. For instance, if you purchase a table from ‘Ikea’, spend hours setting it up and stand back to admire your handiwork right as the table buckles and plummets to the ground.
While they battle the fight of convincing the fashion-oriented youth with extensive marketing campaigns, sport star endorsements and a great number of shoe models, New Balance was able to avoid attrition and successfully create a loyal following. New Balance Shoes provide great performance while still being comfortable and adaptive. Having
This, they explain, reduces any post purchase dissonance the consumer may experience resulting from doubt over the purchase. They further argue that dissonance reduction involves selective learning, in which the consumer seeks information that supports the choice made and avoids information that would raise doubts about the decision. Belch & Belch (2003) go on to state that according to this model, marketers need to recognize that in some situations, attitudes develop after purchase, as does learning from the mass media. In these situations, they point out, the main effect of the mass media is not the
In April 2012, the Bureau of Labor Statistics released an update to the Occupational Injury and Illness Classification System (OIICS) which is used in the Census of Fatal Occupational Injuries (CFOI) and the Survey of Occupational Injuries and Illnesses (SOII). Among their findings in each census were a staggering 2,986,500 non-fatal injuries and illnesses in the private industry with nearly a million of those resulting in days away from work. As reported by United States Department of Labor, 666 out of 4,600 fatal injuries on the job were at least partially caused by falls, slips, and trips. Safe work boots is essential to protecting the feet and toes, and improving traction and stability in a variety of conditions and situations.
Therefore, the social classes of their target customers are middle class, upper middles, and lower uppers. They could afford buying Nike’s products .The lifestyles of them are achievers and strivers. Their target is people whose personality is outgoing and sporty.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
When I was young, many children liked to roller skating and So was I. From this exercise, they could enjoy the excitement of speed. They would feel themselves cool. However, due to the development of technology, the roller skates has many great changes. It becomes more and more,for example, convenient. The producers improve this kind of shoe, which has wheels from the heel.
2.0 Introduction to Boots Boots UK Limited is a pharmacy chain operating in United Kingdom and Ireland which sells health and beauty products along with operating an optician service. It was first established in 1849 by John Boot, and was formerly known as ‘Boots the Chemist’. Boots ( the trading name of the company) has achieved many successes throughout its career that it can be called a very successful, pharmacy-led health and beauty company, despite its ups and downs which are going to be mentioned further in this assignment. Boots UK is officially branch of a multinational company, Alliance Boots GmbH which operates in over 25 countries around the world.(Boots-uk.com, n.d.) 3.0 Current Marketing Situation Boots is a member of Alliance