Analysis Of Coquetry

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The most recent influential paper related to the tradition of coquetry was written by Mariana Achugar and published in The Journal of Pragmatics in2001. Unlike Andrews’ study, Achugar’s work incorporated many findings from multiple Latin American countries. While much of Achugar’s study focused on the originality of the coquetry as well as the metaphoric and hyperbolic nature of the comments made, she included enlightening observations regarding the social function of coquetry (2001).Achugar based her analysis on the idea that language and discourse practices reflect and sustain culture and cultural associations that exist within any given society. By analysing the use of coquetry in Spanish-speaking countries, Achugar (2001) revealed a pronounced link between a culture and its ideology, and she argued that coquetry demonstrates “a very defined place for each sex in society” (p. 135). In her study, “Coquetry as Metaphors for Gender Roles in Spanish Speaking Cultures,” she argued that coquetry often reproduce traditional gender structures by reinforcing the notion that women are passive recipients and men are active producers and initiators in Latin America (2001).Despite her enlightening examination of the use of coquetry in Spanish-Speakingcountries, there are certain limitations to Achugar’s research and analysis. In her publication, Achugar (2001) examined how this discourse practice is likely a representative of gender-based power differences in Latin America, but she
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