They need to act like they are an expert and a problem solver when talking to a prospect, not like a person trying to sell them something. Demonstrating knowledge and acting this way is another great way to gain the trust of your prospect/customer. With such enthusiasm and confidence, customers will be excited and without much thought, customers will continue to buy the product. This will give some benefits to the company. So it is clear that a salesperson 's self-confidence is very important in selling a product.
It is the customer’s right to be informed, choose, and give feedback to the producers of the goods and services are given. And thus leads to proper procedures that make transactions smooth and beneficial to both the producer (seller) and the consumer (buyer). Consumers tend to receive a large amount of information from the commercial sources therefore the consumer behavior doesn’t stop as soon as the product has been sold to the consumer , while the buyer uses this product if they find it doesn’t perform to their expectation or what the product has been promised to deliver the consumer can complain to the seller and expect any faults to be remedied and this is where the consumer rights play an important role and it becomes in the favor of the consumer if he decides not to buy this kind of product again. {Example of local organization(Xcite Alghanim electronics) } We put our customers at the center of our focus and initiatives with the objective of providing them with unmatchable levels of services and products. “Our customers are the center of our focus” By delivering unmatched levels of service and products to our customers, we are also serving our associates, shareholders and community.
And having done that, he helps them communicate more effectively. The only way to see the world through the eyes of a consumer is to get to know your target market. Once the target market is analysed, the needs and wants of the consumer will become clear and relevant. A brand needs to build authentic relationships with its customer this is where a strategist comes in to develop relevant, consistent and effective messages through the right channels. The way to do this is to define the brand and make it easily distinguishable from the next, the brand needs to be likable and memorable, the brand should be meaningful to its consumer this will create value, a brand must evoke positive emotional/personal experiences for the consumer this.
However, the job of a marketing specialist is the beneficial marketing of a product in order to motivate people to buy a particular product from a certain brand. “The one and only…” would usually be followed by messages that promote the product and make it look like its unique. Just like the Sophists, professional communicators ‘create’ truth and persuade others (potential byers) through the use of strategic language: “Sophists believed that the world could always be recreated linguistically” (p. 38). However, I am not saying that professional
One of the key messages of business continuity is to convince the customers that the service will be delivered under any circumstances. It also says to your employees that they are safe in terms of their livelihoods and to the funders that their ability to invest finances in the organization should not be destabilized as a result of their concerns, should the disaster take place (Hiles, 2007). BCM is vital because a failure to develop this capability could have a demoralizing effect on your organization, but success in taking BCM into risk decision making can build more resilient and agile
Blaming individuals on their behavior while ignoring all the factors that may have affected the way they behave is not really ethical. Social marketer should be aware and take into consideration all the factors affecting individuals to become who they are or do what they do. After mentioning all the above reasons of how important it is to move upstream, we come to a great conclusion, communicating between the marketers and the clients is a key factor for building a relationship, it creates a bond and a brand loyalty. The more the marketers with their clients, the more of a bond it
Marketing ethics may also refer to the manner in which a business presents its products to consumers generate more sales and make more profit. Such a practice must include a conscious attempt by the companies in question to apply moral principles when they are dealing with clients or other customers, especially when it comes to the production, pricing, and promotion of their goods or services. Some ethical issues are universal, while some are derived from the culture and beliefs of various people. Since marketing is oftentimes the first line of information a person receives about a certain product or company, it is extremely pertinent for the extended life of the company who is making or producing that certain product or is representative of that company, to be honest in their approach to the public. If they are unethical if they prey on weakly minded customers and other related parties then the company would surely suffer.
With the continual pressure of competition, success and innovation, it is important for companies to focus on concepts that will allow them to be prosperous. These concepts include knowing about the consumer, motivation, problem recognition, psychographics and marketing ethics. Focusing on these five strategies may help a company create a better business plan and overcome challenges. Consumer behavior is the study of how a consumer buys products, the consumption, and disposition of goods, services, time and ideas by human decision-making units. Consumers should be a primary focus for companies therefore it is important to understand the attitude of people when they buy, consume and dispose of products or services.
It also allow marketers to make new insights in own brand as compare to competitors. Therefore it needs to be accessed by implementing brand as well as investing in brand besides product development. The basic reason of practicing Brand Awareness is not only limited to maximizing sales alone but it involves organization to uphold company’s mission and vision statement. Therefore it also focuses on in the improvement in quality of products or services. Advertising offer a news function to consumers.
Al-alak and El-refae (2012) also stated that this dimension is concerned with dealing with the customer’s requests, questions and complaints promptly and attentively. To be successful, companies need to look at responsiveness from the view point of the customer rather than the company’s perspective. The trust and confidence may be represented in the personnel who link the customer to the organization (Al-alak and El-refae, 2012). This dimension is also more suitable in industries where building relationships with customers ensures the firm’s survival as opposed to transaction marketing (Andaleeb & Conway,