Those three reasons alone can make fast food appear to be the best choice. “Twenty years ago, teenage boys in the United States drank twice as much milk as soda; now they drink twice as much soda as milk.”(54) This quote is showing how things have only gotten worse over time and are continuing to become worse. Another theme from Fast Food Nation would be the greediness of corporations. It was made clear that fast food workers are overworked and underpaid, farmers are jipped on money and the people who work in the slaughterhouses are put in danger every day. Advertising is also something that has been taken advantage of by the companies because they target them toward children with things that are not always true.
Today, there are many fast food restaurant business that offer the food to achieve their target profit without taking into consideration of people’s health as their expect that it is people choices for them to consume it or not. First of all, we can classify fast food as a food that is low in nutrition value. In order for our bodies to function properly and stay healthy, it is important that we follow a good nutritious diet. There are five main types of nutrient which is protein, carbohydrates, fats, vitamins and minerals, and water. If people neglect to have the right combination of these nutrients, it will be very difficult to live a healthy lifestyles.
Fast food branches are very widespread and is available almost everywhere. People can eat food without searching for restaurants don’t have to wait for long for food to be prepared and served. It is also an alternate option for people who are working, are busy or in rush. Competitively fulfilling the above is Checker Diners. It was founded on the concept to provide Americans better burger and meal options.
" “Fast food is well-liked and popular for the reason that it is convenient, cheap and it tastes good. However, the real cost of eating fast food not appears on the menu” (Schlosser, 2016). The idea of fast food industry started with white castle. It was the first chain of fast food created in 1921. Then, the fast food starts to progress and advertise in most of the countries" (Linker, 2012).
Chapter 3 3.1 Brand The brand is and has been defined in many different ways over the years Depending on the perspective from which the brand is perceived. The brand is linked to the identification of a product and the differentiation from its competitors, through the use of a certain name, logo, design or other visual signs and symbols. The American Marketing Association has defined the brand has name, term, sign, symbol or design. Or a combination of them which is intended to identify the goods or services of one seller for a group of sellers and to differentiate them from those of competitors. 3.2 ASPECTS OF BRAND 3.2.1 Brand architecture Brand architecture is the structure that organizes the brand portfolio.
Within the industry, a large segment of restaurants is known as Quick Service Restaurants (QSR). In QSR, consumers strive for taste, price and quality. (IBIS) There is a wide range of political factors affecting the industry, including labor laws, import and exports costs, minimum wage, and taxation. One key political factors affecting fast food restaurants is the
When ever the world " Fast Food " used, it doesn 't mean unhealthy every time. There also exist top fast food restaurants. Actually its the image made by many of fast food restaurants who prepare and sell foods made up of unhealthy stuff and based on cheap ingredients. Meanwhile, healthy fast food became the main concern for some fast food chains and they are focusing it well to prepare healthy food made up of fresh and beneficial ingredients. In such a hectic life of us, many times we are not able to cook food at home because this hectic life results into no time and no energy, at that time these top healthy fast food restaurants are our basic eye candy as they act like healthiest friend that time.
Fast food outlets have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets or vendors (History of fast food, 2017). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway. As they get a good appreciation from the customers followed by the impact of the globalization, almost all of the fast food companies have been expanded their restaurant chain in many areas or even nations.
Since fast foods are something that people can just run by, buy it, and eat it quickly, it is popular for those who are wishing to eat but does not have a lot of time. Eating foods quickly usually does not give any advantages to its action, but in a certain study, it is preferred as time saving products. Ken McGuffin stated this in “Exposure to Fast Food Influences Our Everyday Psychology and Behavior”. In addition, those who eats fast foods usually has stronger impression on their mind to save money compared to others. At the same time, this also gives out a different meaning.
Fast food is very convenient to take so we could save a lot of time spent in the restaurants when we are really very busy during the meal time. As a result, many people even ask restaurants to send the fast food to their workplace so that they could save more time. When I was in high school, one day I helped one classmate to clean the classroom after school and when I finished the cleaning, there was no more time to go out for dinner before the evening classes began, so I asked a fast food restaurant to send food to my school. Finally, I successfully had a meal before the classes began. Last but not least, fast food become more healthier now!