Fit And Skinny Nut Analysis

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Fit and Skinny Nut As Americans we are exposed to advertisements every day. People are pressured from every direction by advertisements which exploit their deepest fears, insecurities, needs, and desires. These will gradually shape their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept; all for the simple reason of selling the product and making a profit. We are bombarded by advertisements everywhere we go. They are in magazines, newspapers, on the radio, on television, on the internet, in the mail, and even over the phone. Americans are persuaded into buying unnecessary items every day. In order to avoid being taken advantage of by marketing persuasion methods, it is important…show more content…
In the “Wonderful Pistachios” advertisement, there is a woman who is very skinny and fit, so they are insinuating that if everyone eats pistachios, they will be skinny and fit as well. Since so many people battle with obesity and unhealthy lifestyle choices, this directly targets a broad range of consumers with personal insecurities and unrealistic expectations. The advertisement of “The Skinny Nut,” has a woman on the cover who seems to be in a kick-boxing position, with light green-gauze like wraps, and she is wearing athletic clothing. In the background of the advertisement, it is black with two half ovals on each side, both of the ovals are filled with bright, light green pistachios. There are a couple of sentences in white and light green lettering to provide a calming visual representation on the advertisement that speaks of the pistachios. The pistachios are the main consumer product in this advertisement, and they want the individual to associate with them, making them a healthy and happy…show more content…
Advertisements play an ever-expanding role in society and in our personal lives. Year after year, their power over lives grows stronger as new methods increase the appeal to a sense of belonging. This can be attributed to the declining social interaction and feeling of acceptance in everyday lives. The ad explicitly claims it is, “The Skinny Nut, The Fit Nut, The Mindful Nut, The Colorful Nut, [and] The Happy Nut.” This is designed to make the consumer feel that they are unhappy or unhealthy, and in order to achieve this sense of fulfillment, they must purchase their products; otherwise they will be missing out. The fear of missing out is one of the most powerful motivators in marketing because no one wants to be the person who got left out while everyone else participated. Consumers hear this line all the time on television saying, “Call in the next five minutes,” or when someone walks into a store and it has a sign stating, “Sale, today only!”, even though they have sales every day and often times on the same or similar products. I had my fair share of experiences with sale promotions in the stores I always shop at. If I saw a big sale sign in the front window I am definitely going into the store to see what the store has on sale. Advertisers know how to get consumers to come into the store by just one
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