Analysis Of Foot Locker

Foot Locker, Inc.

The purpose of this report is to analyze factors that have a tremendous impact on Foot Locker 's long-term profitability.

Foot Locker, Inc. is leading global retailer of athletically inspired shoes and apparel. The company is headquartered in New York City and operates 3,349 athletic retail stores all over North America, Australia, New Zealand and Europe. ( Foot Locker, About Us )
They offer different kinds of a product line, ranging from men 's, women 's and children 's athletic and fashionable shoes and apparel and they operate in two segments , athletic stores, and direct to customer segment through their online presence ( catalog retailer Eastbay and Footlocker.com)
The biggest Foot Locker 's rivals are Wal-Mart

One of the Foot Locker 's competitor is Wal-Mart because they are able in providing consumers with what they want with an affordable price, and one of the Foot Locker 's weaknesses and competitive deficiencies is high price comparing to his rivals. Wal-Mart offers the same products for an inexpensive price that consumers can afford without hesitation. Sports Authority is also one of Foot Locker 's competitors, and they offer the same product line as Foot Locker but for the moderate prices. The advantage of Foot Locker is that has a variety of sport apparel brands that consumers can find at one place and is unquestionably more practical

Social Factors

Business must operate where a society is. The social environment of an organisation combine what society believes, its customs, the way it behaves and its practices.
Education level, class structure, attitudes towards health insurance are considered as important factors that are related to their employees. The fascinating thing about health insurance is that Foot Locker covers mental health care, fertility treatments, and alternative treatments that do not case in most of the companies, and unfortunately some companies in case of pregnancy see it as a threat to lose their employees.
Discrimination based on age, religious beliefs, disability, gender, and sexual orientation is written policy of Foot Locker and it is not accepted.
Social forces could be family, friends, colleagues, and media, and those factors can affect our attitudes, interest, opinions and directly impacting product sales, service by business and revenues earned. It is hard to accept but we are shaped by those factors, and our attitudes and behaviour are affected.
There is a constant change in social-cultural behaviors among consumers and that can affect Foot Locker 's sale because most of their stores are located in malls, and sometimes people are not willing to walk or drive instead would visit place like Wal-Mart, Sports