Analysis Of Hilton Hotel

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Products

Hilton hotel find out what customers need or want and then develop the right product-with the right level of quality to meet those needs now and in the future. Their product is not tangible. Their perfect product must provide value for the customer. They regularly check customer 's satisfaction about product and their services. They also provide product of best quality to their customer.
Hilton hotels products can be divided in 4 levels, like core, facilitating, supporting and augmented products. https://www.ukessays.com/essays/marketing/the-marketing-stratigies-and-public-relations-of-hilton-marketing-essay.php The Core product is not the tangible physical product. That’s because the core product is the benefit of the product that
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Hilton offers a set of popular facilitating products such as customer services, bars and restaurants, and online reservation facilities.
Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services. A range of supporting products offered by Hilton Hotels include 24/7 room service, free newspapers and magazines for business travellers, concierge services etc.
The Augmented product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. Augmented products offered by Hilton Hotels & Resorts include membership discounts, luxurious room and exterior designs, high class restaurants and relaxed hotel atmosphere.
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For example, the official website of the Hilton company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.
Everybody is using mobile phones, that’s why the distribution of Hilton Hotels & Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Specifically, internet presents Hilton Hotels & Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds.

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