Analysis Of Hilton Hotel
Products
Hilton hotel find out what customers need or want and then develop the right product-with the right level of quality to meet those needs now and in the future. Their product is not tangible. Their perfect product must provide value for the customer. They regularly check customer 's satisfaction about product and their services. They also provide product of best quality to their customer.
Hilton hotels products can be divided in 4 levels, like core, facilitating, supporting and augmented products. https://www.ukessays.com/essays/marketing/the-marketing-stratigies-and-public-relations-of-hilton-marketing-essay.php The Core product is not the tangible physical product. That’s because the core product is the benefit of the product that
…show more content…
Hilton offers a set of popular facilitating products such as customer services, bars and restaurants, and online reservation facilities.
Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services. A range of supporting products offered by Hilton Hotels include 24/7 room service, free newspapers and magazines for business travellers, concierge services etc.
The Augmented product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. Augmented products offered by Hilton Hotels & Resorts include membership discounts, luxurious room and exterior designs, high class restaurants and relaxed hotel atmosphere.
…show more content…
For example, the official website of the Hilton company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.
Everybody is using mobile phones, that’s why the distribution of Hilton Hotels & Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Specifically, internet presents Hilton Hotels & Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds.
Business Analysis: Outrigger Hotels And Resorts
961 Words | 4 PagesTheir strategic position is to provide a leisure experience for people who came to our hotel and enjoy the holiday. The firm’s CSF are strengthening electronic relationships with distributors, improving its trademark hospitality and customer service, better managing inventory yield, and better integrating its international properties were crucial stepping stones to the firm’s continued success. (Outrigger case 103&117) 2 How well are the current IS resource serving the needs of Outrigger Hotels and Resorts?
Hilton Garden Inn Marketing Strategy
1248 Words | 5 PagesSo the term product include both goods and services. The Hilton operates hotels and other related services in accommodation, gmbling and entertainment areas. They offers accommodation services through its hotel, apartments etc. their major sources of revenues are providing rooms, banquet halls, restaurant, telephone call services, laundry services, travel services, internet services, spa, ayurvedic and beauty treatments etc. Products are divided into 3 levels, 1.
Starbucks Ethical Sourcing Case Study
945 Words | 4 PagesMobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing
Situational Analysis: Product Life Cycle Of Microsoft Office
811 Words | 4 PagesEXECUTIVE SUMMARY M. PROCESS --> situational analysis - product life cycle Product life cycle involves four main stages which a product has to pass through such an introduction, growth maturity and decline. Numerous business innovate or invent inspired by someone’s great idea to produce a product which would be fresh in market, different compared to others and which also is innovative and perhaps superior to the one which available. Similarly with the most successful company Microsoft corporation’s product Microsoft office which as already touched to maturity stage according to its features: • Product features and packaging try to differentiate the product from those of competitors: Microsoft office is a brand that has extensively diversified
Case Study Of Apple Inc.'s Diversification Strategy
1442 Words | 6 PagesApple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.
Holiday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesHoliday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Coca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 Pages3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.
Marriott International Vs Airbnb Case Study
1094 Words | 5 PagesMarriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries.
Marketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 PagesA product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesIntercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Motivation In The Apple Company
1472 Words | 6 PagesApple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products. The reason why I choose this organization is because it 's very successful and famous device everywhere in world.
Definition Essay On Luxury
1004 Words | 5 PagesCompanies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the
Advantages Of Marketing Communication Mix
3247 Words | 13 PagesOnline Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy
More about Analysis Of Hilton Hotel
Shitty First Drafts By Anne Lamott
492 Words | 2 PagesBusiness Analysis: Outrigger Hotels And Resorts
961 Words | 4 PagesHilton Garden Inn Marketing Strategy
1248 Words | 5 PagesStarbucks Ethical Sourcing Case Study
945 Words | 4 PagesSituational Analysis: Product Life Cycle Of Microsoft Office
811 Words | 4 PagesCase Study Of Apple Inc.'s Diversification Strategy
1442 Words | 6 PagesHoliday Inn: Porter's Five Forces Of Industry
1384 Words | 6 PagesCoca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 PagesMarriott International Vs Airbnb Case Study
1094 Words | 5 PagesMarketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 PagesIntercontinental Hotel Marketing Strategy
1794 Words | 8 PagesClass Inequality: Class Conflict And Conflict In Society
793 Words | 4 PagesMotivation In The Apple Company
1472 Words | 6 PagesDefinition Essay On Luxury
1004 Words | 5 PagesAdvantages Of Marketing Communication Mix
3247 Words | 13 Pages