For many companies, advertisers use famous people and celebrities to encourage kids to buy their product. First, Advertisers use role models to influence the their product. Then, Advertisers will pay excessive amounts of dollars to draw celebrities to make sales soaring. Ever since the 1930s when celebrities started being signed by brands sale percent has gone up 4%. Finally, Brands are thinking of new ways to advertise.
In this essay, the impacts of celebrity culture upon political communication will be discussed, particularly what celebrity culture is and how Barack Obama the celebrity president used this and new media (web 2.0) to influence public opinion and win the 2008 United States Presidential elections. And how his successful campaigning made him a celebrity because of the extensive publicity event, that was the campaign. Also how celebrities affect public opinion, and how they are used in political communications through their endorsements. And the way celebrity culture, popular culture and public relations has changed how politicians act and changed the way campaigns are conducted. Due to new media (web 2.0), popular culture and public relations,
Many online dating websites have copied eHarmony’s scientific matching service in attempt to gain more customers and thus market share. For example, Match’s new dating site, Chemistry offers a similar match-making service like eHarmony but is priced at about 10% below. Growth in the online dating industry is mainly based on aggressive advertising by industry players. In this regard March has increased its advertising expenditure by 80% percent. This is a show of intent from eHarmony’s biggest competitor as regards to capturing a larger market share from competitors such as eHarmony.eHarmony like other personal sites faced competition from large social networks such as MySpace and Facebook who did not have to incur huge advertising expenses to attract customers, instead relying on a “viral” process though friends.
There has been numerous of psychological studies that have been done about the relationship between social media and body image dissatisfaction. More in particular about it effects on young women and college students in the U.S. Because, of the social comparison theory and how people are more likely to compare themselves to others, social media outlets become the perfect opportunity for this to happen.
Kathbur Pictures, 2004. Film. Spurlock’s documentary, which he also wrote, directed and starred in, reveals the gruesome truth of fast food’s effects on an individual’s body as he eats out for every meal for thirty days. Super Size Me focuses mainly on McDonalds but makes mention of other fast food restaurant such as Burger King, Wendy’s and Kentucky Fried Chicken. Before beginning the experiment Spurlock enlisted three health care professionals to treat him, he was completely healthy and the perfect weight.
McDonalds was found in 1984, and now it has around 30,000 branches in 118 countries. However, 45% of the McDonalds branches are in USA.McDonalds has around 58 million customers daily worldwide. Prince Charles, while touring a diabetes center in the United Arab Emirates, commented that banning McDonald’s is the key to health and nutrition. Don’t let the salads and chicken breasts fool you. The “chicken” at McDonald’s, by the way, comes with a whole lot more than chicken.In my opinion McDonalds should be banned for several reasons.
Celebrities in Politics Celebrities undoubtably play a large role in American society. They are the faces of commercials, have large followings, and have become household names. Especially with the rise of social media such as Twitter, celebrities have become closer to the everyday person. Celebrities can tweet out their opinion on politics or show support for social movements, and have this be seen by millions of people in seconds. With the recent Colin Kaepernick controversy, more of the general public are starting to hound famous people with messages criticizing their participation in politics.
How do you view today's celebrity culture? Celebrity culture today is seen in many ways. Many celebrities try to good for others and try to influence those who look up to them. Celebrities will use their platform to influence and help others who may need it. “Celebrity Culture” is beneficial to society because it often addresses real and fake information and many celebrities contribute to philanthropy.
Celebrity endorsement is a billion-dollar industry today, with companies signing deals hoping that it can help their brand and make their product stand out from others by giving them a unique and relevant position in the mind of consumers. Celebrity endorsement can be an excellent means of marketing a product, but companies must consider potential risks before investing in a celebrity to display their brand’s product. These advertising companies have a moral obligation to monitor the behaviour of any endorsed celebrity that there brand and product is associated with, to protect themselves from any harm. It is also important to weigh the pros and cons of having such a well-known person publicly displaying a company’s product. Popularity, connection to the product, money and personal behaviour have major effects on endorsement deals.
Attractiveness of celebrity endorsement will grab intention of consumers. Celebrity endorsement is used by companies to enjoy media exposure. Brand equity will be improved due to celebrity endorsement (Farrell, Karels, Monfort and McClatchey, 2000; Erdogan et al., 2001). Celebrity endorsement will give companies a competitive advantage over similar brands. However, celebrity endorsement will not be effective if they endorse more than one brand (Solomon,