Morgan Spurlock: The greatest TED Talk ever sold In Morgan Spurlock’s TED Talks, “The greatest TED Talk ever sold,” Morgan Spurlock is most well-known for his role in “Super-Size Me,” a film in which Spurlock ate nothing but McDonalds for 30 days, and measured the dangers of McDonalds as well as studying the culture and evolution of McDonalds in American culture. In Spurlock’s TED Talks, he uncovers the influential world of brand marketing and product placement. In simpler words, where should products be place or how should they be marketed to sweep in the most customers and cash. Spurlock talks about the impact that the media has on us through brand marketing, without us even knowing we are being brain washed to believe a certain brand …show more content…
One key part in the article that connected to Spurlock’s TED Talks was the subject of nurturing credibility and creating fans for your brand, which is the principle step in the marketing world. In the article, they mentioned how nurturing credibility for a brand is essential, especially for online businesses who rely strictly on online propaganda to build their reputation. The article mentioned that there are a few main parts in brand marketing that create a concrete platform for a business; personalize communications, nurturing credibility and creating fans, behind all those lies the key component of marketing which is creating and maintaining trust in an untrusting world. The questions that lie in the customer’s eyes when comparing products and building trust towards a certain brand is; “Why should they purchase from vendor X instead of vendor Y? How do they know they will be getting a quality product as …show more content…
People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence. It was mentioned that celebrities had more of an influence on personal issues they demonstrate through social media such as Twitter and Facebook, issues such as political views or current events. A Statistic showed that 58% of people interviewed believed that they are impacted and influenced by celebrities’ views on a certain political candidate, such as in this past election. Per the article it is also true that athletes tended to have more of an influence on people and their decision making on products and brands. For example, when we see Lebron
“I asked myself a question: "Knowing what I know, why am I not a vegetarian?"’ Graham Hill, an inspiring speaker, introduced a new way to eat. During his speech on TED Talk, he explains to his audience how eating meat has affected the world. In a calm and humorous tone, Hill proposes his purpose. He explains to his audience by becoming a “weekday veg” you will live a better live, it’s great compromise that will help people, animals, and the environment.
In his Ted-Talk “How to buy happiness”, Michael Norton (2011) states that happiness can be bought with money by giving it to other people. I fully agree with Norton. I received my first paycheck around Christmas last year and the first thing I bought with that money was a present for my mother. Christmas is a great example: giving and receiving gifts bonds everyone together, because it shows that we care about each other. Even helping someone you barely know is really satisfying, you did a good deed, it is good for your self-esteem.
As a result, people’s attachments for tangible goods become more intense, especially celebrities. Celebrities have spent most of their lifetime persisting fame and wealth. However, their sufferings and sacrifices are eventually greater than common people. Everything that they do is exposed on social medias. They cannot do things that the average person can.
All research and argumentative writers use the tenets of rhetoric to persuade their readers that their point of view is correct. Eric Schlosser uses ethos to convince readers that American fast-food made dramatic impacts on advertising. In “Fast Food Nation: The Dark Side of the All-American Meal”, “Years ago sociologist Vance Packard described children as ‘surrogate salesmen’ who had to persuade other people, usually their parents, to buy what they wanted. Marketers now use different terms to explain the intended response to their ads — such as ‘leverage,’ ‘the nudge factor,’ ‘pester power.’ The aim of most children’s advertising is straightforward: get kids to nag their parents and nag them well.”
Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.
A speech is defined as a formal address or discourse delivered to an audience. A significant person of the community usually gives commencement speeches so the students can leave motivated and ready for the so-called “real world.” “Through different uses of the rhetorical strategies, pathos, ethos, and logos, the speakers are able to connect and relate to the audience members. At the college of William and Mary, Mike Tomlin, a football coach delivers a speech that effectively uses two of the three strategies to acknowledge the graduating class. Starting off, Tomlin explains why he is proud to be there and what exactly the place means to him.
How Simon Sinek Persuade Audiences that the Secret to Success is a Reason Why In the TED talk, How Great Leaders Inspire Action, the presenter, Simon Sinek, a “leadership expert,” claims that all great leaders and innovators have one thing in common, they all have a reason why they do what they do. He convinces the audience that his claim is correct through a relatively balanced use of the three Aristotelian appeals: pathos, logos, and ethos. He gives specific facts and examples, to show his audience how his claim has worked for history’s greatest individuals and organizations. Finally, he uses rhetorical devices such as amplification and parallelism to strengthen his argument.
To dream is to desire an achievement which seems unobtainable. Most everyone has trouble convincing themselves that their dreams are within reach. Jim Carrey once said, “So many of us choose our path out of fear disguised as practicality.” This is a result of allowing dreams to remain dreams and, instead, opting to take a more reliable path. In doing so, a sense of emptiness that never completely dies out is often developed.
Great Storytelling Lu Jia Delivered on a campus in California to an audience of a few thousands, yet it ended up inspiring tens of millions from both U.S. and worldwide; worshiped by Silicon Valley as the ultimate career talk, yet it embodied many aspects of life - chance, love, loss, and ultimately death. Short but smart, targeted yet universal, poignant and timeless – thus is Steve Jobs’ 2005 commencement address at Stanford. Some attribute its success to Jobs’ personal influence and charisma – they do add significant weight to the speech, undeniably. But close inspections from the lenses of rhetorical analysis allow us to appreciate this speech from a different perspective – in particular, how the speech was crafted into a fitting response to its rhetorical situation and how Jobs managed to strike a chord with his audience through the masterful use of logos, pathos and ethos, whether planned or not.
Rhetorical Analysis – J.K. Rowling “The Fringe Benefits of Failure, and the Importance of Imagination” The author of the famous Harry Potter series - J.K. Rowling held this speech during a graduation ceremony at Harvard University. The speech was to the Harvard graduates from June 5, 2008 and was held outside in the famous ‘Old Harvard Yard’ as a tradition. The purpose of the speech was to celebrate and congratulate the graduating class.
Chen-Yueh Chen, Yi- Hsiu Lin Chia- Lin Hsiao (2012) decided to use classical conditioning to see the correlation celebrity endorsement with sporting events. Marketers and advisors are willing to spend millions of dollars to improve advertising opportunities by linking their products with celebrity athlete endorsements.
TED2006: Why we do what we do by Tony Robbins “Your model of the world is what shapes you long term…That’s what’s shaping us. It makes people make decisions” are the exact words of Tony Robbins at TED2006 in his inspirational TED talk (talk), Why we do what we do. Robbins calls himself the “why guy” who is dedicated to uncover people’s motivation for their actions. He believes that emotion is the force of life, and that if humans get the right emotions, they can accomplish anything.
With their high-status platform, it gives people without a voice a chance to be heard. Athletes are also citizens in the end of the day so their opinions on social issues can have an influence and bring change. If the larger society is traumatized by social issues, athletes can provide an informed and healing voice. In my essay, I will explore the relationship between the sports athlete and politics. There isn’t a lot of scholarly articles other than people who have spoken out and fought in the past such as Jackie Robeson and Muhammed Ali.
However, these celebrities often are extremely vocal with their opinion and they abuse that power, in occasions in a positive way. Due to the enormous following celebrities have on social media, when they share their opinion online a majority of the public tend to comply with that opinion. Notably, back in 2007 Oprah’s endorsement of Barack Obama’s presidency played a tremendous role in the 2008 election results with over one million votes in favor of Barack Obama; certainly, celebrities can influence the public opinion. Moreover, celebrities and social media go hand in hand by cause of them posting their opinions on the different social media platforms that exist. Celebrities are not aware of the power they, and social media have on the public opinion; in other words, celebrities on social media are one of the main influencers on what view of a certain topic the public oblige