Analysis Of Morgan Spurlock's TED Talk

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Morgan Spurlock: The greatest TED Talk ever sold In Morgan Spurlock’s TED Talks, “The greatest TED Talk ever sold,” Morgan Spurlock is most well-known for his role in “Super-Size Me,” a film in which Spurlock ate nothing but McDonalds for 30 days, and measured the dangers of McDonalds as well as studying the culture and evolution of McDonalds in American culture. In Spurlock’s TED Talks, he uncovers the influential world of brand marketing and product placement. In simpler words, where should products be place or how should they be marketed to sweep in the most customers and cash. Spurlock talks about the impact that the media has on us through brand marketing, without us even knowing we are being brain washed to believe a certain brand…show more content…
One key part in the article that connected to Spurlock’s TED Talks was the subject of nurturing credibility and creating fans for your brand, which is the principle step in the marketing world. In the article, they mentioned how nurturing credibility for a brand is essential, especially for online businesses who rely strictly on online propaganda to build their reputation. The article mentioned that there are a few main parts in brand marketing that create a concrete platform for a business; personalize communications, nurturing credibility and creating fans, behind all those lies the key component of marketing which is creating and maintaining trust in an untrusting world. The questions that lie in the customer’s eyes when comparing products and building trust towards a certain brand is; “Why should they purchase from vendor X instead of vendor Y? How do they know they will be getting a quality product as…show more content…
People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence. It was mentioned that celebrities had more of an influence on personal issues they demonstrate through social media such as Twitter and Facebook, issues such as political views or current events. A Statistic showed that 58% of people interviewed believed that they are impacted and influenced by celebrities’ views on a certain political candidate, such as in this past election. Per the article it is also true that athletes tended to have more of an influence on people and their decision making on products and brands. For example, when we see Lebron
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