Analysis Of Nancy Day's Advertising: Information Or Manipulation?

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First of all, advertising gives effect in luring the audience to buy their products. Nancy Day, author of “Advertising: Information or Manipulation?”, wrote about how advertisements can give effect to a consumer by proclaiming that they need it in their lives. Day introduces the idea that “advertising tells you what you need. Before advertisers told us to, who worried about dandruff” (Day). Day conveys the idea that advertisements help enhance the needs of a consumer by repeating that the products will change their lives with a positive outcome. When these products demonstrate to their consumers that their products will help them, it lures the consumers to buy and try the product out to see if it will fulfil their needs. Jeffrey Schrank wrote

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