Nestle Supply Chain Analysis

Primary Activities

These are the activities directly related to creating, delivering and maintaining the products and services of Nestle. Inbound Logistics

Inbound Logistics comprise of receiving raw materials from high quality suppliers and storing and distribution of these materials at the factory.

As a large food and beverage company Nestle is involved in sourcing quality goods for the purpose of transforming these items into what is known as Orchard Juice’s and drinks. According to (www.nestle.tt) the juices are made by reconstituting fresh fruits and vegetable concentrates made from the highest quality fruits and vegetables and contain added vitamins to make them even more nutritious. The core raw materials in Nestle’s juices include

According to (www.nestle.tt ) at Nestle brand building is a distinctive process that sets their marketing function apart in the industry. They are focused on driving innovation and engaging effectively with their consumers and they strive to keep their products relevant with consumers today in the ever increasing competitive market.

At Nestle sales and marketing is done by the identification of Nestle’s target customers', selling the benefits the company offers and persuading customers to choose Nestle’s products and services over their competitors. In addition to the high quality and healthy products they offer Nestle actively advertise the benefits of these products on their product packages, website and on social media. For Eg. Each juice pack includes a clear and user friendly nutritional compass which allows consumers to understand the nutrition information on the product and how it benefits them. Also, Nestle has several wellness tools and tips on their website which not only attract customers but keeps them engaged and win them over. Additionally, Nestle is excellent at attracting both their potential and existing customers by strategically placeing advertisements’ on the company’s website, billboards, newspapers’ and on radio and television commercials. They also have brand ambassadors at various supermarkets ,pharmacies, events

Nestle has a very active website where consumers can review detailed information on all its products including the contents and benefits. Additionally on the website they provide many tips and tools on nutrition, health and wellness, as Nestle’s long term commitment is to enable people to make informed choices about their diets and lifestyle, helping them care for themselves and their families. Nestle deals with customer service questions or inquiries related to its products via their phone or website where they can leave an online message or information so that someone can contact them to resolve