Analysis Of Nestle's Marketing Strategy

Nestlé implements the strategy is not enough to keep itself growing, it has to continue to monitor and control the strategy in order to success in the global market. It is important to use appropriate measures to evaluate and control the performance of the implementation activities based on the expected and actual results.

One of the objectives of Nestlé is to be the reference for financial performance in food and beverage industry. They used to achieve cost leadership because they able to produce their products at lower costs to the market. However, they may reduce the quality of the products because of using lower quality raw materials. In order to ensure the quality of products is standard, Nestlé has to always monitor the raw materials

Nestlé implements marketing strategy to attract more customers for using their products. Nestlé is using selective demand advertising that is planned to stimulate demand for individual brands. For example, different products brands will use different advertising methods to attract customers’ attention. Nestlé’s marketing strategy includes provide unique products, promote culture, have a large market presence and offer reasonable pricing and reliability. Nestlé has implemented the marketing mix strategy which are product, price, place and promotion. Nestlé constantly produced the products that have met the highest standard of quality and have high nutritious to meet the customers’ needs. The products’ price of Nestlé is maintaining relative stability and always at affordable price in the market. The products of Nestlé can be found at anywhere across the world. Nestlé always promote their products through advertising on newspapers, TV or others to let the customers know about their products in the market. Hence, the marketing strategy used by Nestlé is effective to increase the sales of their

Nestlé has implemented an ERP system to improve the flow of information within the company. ERP system enables Nestlé to keep track of customer’ orders, reduce overstocking, allow group purchasing of materials and data sharing among subsidiaries. Unfortunately, there are several management problems occurs for this implementation. Firstly, the failure of employees to understand the usage of the new system. Besides, stakeholders fail to realize the project’s feasibility and the resistance of employees to change causes the delay in the project. In order to control these problems, Nestlé should involve the right individuals from the beginning, provide training to employees all over the project, define the business goals of the project and create a timeline. As the result, Nestlé uses the same software and data all over the world to achieve their goals. Nestlé’s global food and beverage business is working with standard processes, data and systems. In addition, the corporation website of Nestle is competent to provide sufficient information and feedback to the