Analysis Of Online Shopping

Abstract

Utilization of the internet has progressed. As many people take opportunities in this phenomenon, online shopping has been predominant. This study aimed to figure out consumer’s assessment of online shopping. It includes factors such as convenience, time, security, enjoyment, promotion, information, and different customer services. The study was conducted in a particular University in Angeles City, Pampanga in which the respondents are their teaching and non-teaching personnel.

I. Introduction

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and online shopping has a well redefined seeing that it is the perfect vehicle for

While eBay and Amazon are also accessible worldwide, other countries have adapted the concept of online shopping and developed their own local online shopping websites. Some examples are Redmart in Singapore, FlipKart in India, and Philippines has Lazada. FlipKart of India and Lazada of the Philippines are basically online department stores where people could buy from products such as electronics, appliances, clothing, etc. Redmart in Singapore, on the other hand sells groceries such food, beverages, and household

This phenomenon was more strengthened as major telecommunication companies in the country have continually thrive to offer the public better Internet service. PLDT has recently launched their fastest home internet connection yet—Ultra Fast LTE for the Home dubbed as ULTERA. Globe Telecommunications and Smart offer their respective subscribers the freedom to choose from a variety of smartphones coupled with texting, calling, and internet plans for affordable prices. Hence, the vast improvement of the Internet service in the country gave people a medium to welcome and embrace the emergence of online shopping. Despite the busy work schedules and responsibilities of people, they now have the opportunity to do their shopping errands without compromising their respective duties. With the perception of online shopping as easier to conduct, compared to going in the retail stores and look for the product consumers want, many people are patronizing it. Consumers are more likely to visit online stores to look and find for the things they need or want. The use of Internet has proved a versatile tool in marketing communication. The Internet before is only used for finding different articles, but as time passes by, the Internet is becoming very useful to different types of