Analysis Of Paco Underhill's The Science Of Shopping

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Shopping, has become a mundane task, often performed by individuals all over the world, regardless of gender or age. Due to the dependency marketers have on the consumer, it is no surprise that numerous individuals have chosen a profession in regards to studying the complexity and mystery of human behavior while shopping. Paco Underhill, is a man of many talents who, despite his success, is considered to be a scopophiliac by some, including Hillary Chatswin. This is due to his chosen profession, which requires him to be a spy of some sorts. In the reading, “The Science of Shopping”, Gladwell highlights certain aspects of being a retail anthropologist that are considered disturbing. It is through dialect, references to other people, and examples/quotes
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