Analysis Of Pantaloons

6.3 Possible substitution and the size of threat from them.

Retail stores deal in wide range of product and services. So, whatever clothes are available in Pantaloons stores will also be available with other competitors as well. Also, there are threats from online ecommerce sites, so that consumer can purchase the apparels without visiting the physical stores. Online retail business is the substitute, by selling products through websites to the consumers. This online retail stores also provides the products that customers offered to their doorsteps. Still most of the consumers prefers to buy clothes from physical stores rather than online.

There are small retailers, who also acts as substitution for the pantaloons retail stores, but consumers

It was converted into a public limited company under the name of Manz wear limited in 1991. Word Pantaloon came from Urdu word Patloon which meant trousers. The year 1994 saw the launch of the Pantaloon Shoppe, the menswear store all over the country. In 1994 the company had a turnover of Rs 9 crore. In the year 1995 John Miller was launched as a formal shirt brand. In 1997, the Pantaloon family store in Kolkata was launched with an initial investment of Rs 30 lakh. Future group previously controlled Pantaloons, but afterwards it has been taken over by Aditya Birla Nuvo Limited (ABNL). According to the study conducted by Brand Trust Report, Pantaloons featured among 100 most trusted brands in

Retail in India is the second largest employer in the country after the agriculture sector. India is most attractive emerging market so it became hot destination for retail companies. In most developed countries, retail is seen as one of the major drivers of economic growth. Retailer is the link between consumer and producer.

Retail in India is mainly classified into two categories - Unorganised and organised.

Unorganised sector mainly consists of general stores, conventional kirana stores etc.

While organised sector consists of shopping malls, supermarkets, retail chains. Organized retailers are licensed for trading activities and registered to pay taxes to the government. Pantaloons come under organised category. India has Over 13 million retail outlets which is largest number of retail outlets in the world they are mostly of unorganised sector and account for 95-96% of total Indian retail industry. But with the increase in the buying power of consumers, globalisation, improved lifestyle the organised sectors growth is expected to increase.

Growing middle class can be called as important factor in contributing to the retail sector growth in India. By 2030, it is estimated that 91million households will be ‘middle class’ right now the value is 21million.

Sr. No. Indian Retail Group. Market