Pet Pest Analysis

Industry Analysis

PEST Analysis

PEST analysis is a that used the simple tool that helps to analyze the Political, Economic, Social and Technology to help the new entrepreneurs how start up the new business and analysis the situation and issues of the political, economic, social and technology.

a) Political

First of the issues to decide our business is political. For Islamic Laws influence the Muslims are not allowed to keep the pets in the house unless the pets are used to hunting and security purpose. And then, another reasons why Muslims are not allowed to keep dogs because of their saliva and excreta which considered to be unclean and can cause infections. Based on Muslim (2978) narrated from Abu Hurayrah on Quran “Whoever keeps a dog

The NGO is non-profit organization so we can recruit the experts and volunteers and pets lovers as our staff. We can have the ability to communicate at all levels and less restrictions from the government. Meanwhile, we also need to face the lack of funds.

b) Economic

For the economic status of the country are not stable. There causes the low exchange rate of the Malaysia ringgit with the foreign currency. And also the high inflation rate and low labor cost. This situation influences the people get low economic ability. They cannot afford the heavy expenses of pet adoption. The fees estimated will be on pet food, vet fee like treatment for parasites and neutering fee and some miscellaneous items like Collar, Nail Clipper and Litter Pan.

c) Social

For the next factor is the social that is a measurement among the PEST analysis where it will indicate most of the people are busy lifestyle, low financial ability.

Nowadays the people are getting a busy lifestyle so there will cause they are not enough time care for their pets. So that will cause when they have a pet adoption, they need to requires properly time to care for the pet. For their lifestyle is busy for them so they will neglect their needs of the

Nowadays the people especially of the teenagers are Strawberry generation that means that are economic dependence supported by their parents. They would not work hard. And also they no patience and no focus on anything else like for always change pets breeds adoption. The situation for always change pets breeds adoption will cause have many stray pets like dogs and cats become homelessness and they will be animal euthanasia. The pets breeds always be abandoned pets.

d) Technology

Nowadays is the technology period, all the internet technology can be used at our virtual pets adoption center to promote our business concept and give the people know that pets adoption is a good way for all of the abandoned pets. We are using internet, website, the hardware like video streaming, camera, CCTV on desk screening and software like CyberLink PowerDirector Ultimate (video editing tool)

The video clip can be having visual effect to the people who have interested for the pets adoption. The CyberLink PowerDirector Ultimate are used to video editing too and add the audio music.

The website will created to display our mission and vision of pets center, the pets adoption details, the photo of the pets and the news of the pets. Though the internet can be given the video clip and pets pictures upload on the websites to make many people know more our