Analysis Of Pest Analysis In Pakistan

Pest analysis
PEST is an acronym for political, economic, Social and technological. It is an analytical tool which considers external factors and their impact on organization or business.
According to professor of Harvard University, Francis Aguilar in 1967 said that PEST can be used alone or can be used with other tools like SWOT analysis just to determine the overall working of the company/organization.
Pest analysis factors
Environmental analysis should be continuous and feed all aspects of planning. The organization’s marketing environment is made up of following and these are the factors on which pest analysis depends:
I. Political: political factors include government rules and regulations, tax guidelines, property law enforcement,

Technological: this factor includes technological issues like how organization or company would provide its products to market place or what kind of machinery it is using for the manufacturing of products. The specific item that needs to be considered includes technological items too. The life cycle of current technology, the role of the Internet and how any changes to it may play out, and the impact of potential information technology changes. In addition, companies should consider how generational shifts, and their related technological expectations, are likely to affect those who will use their product and how it is

It deteriorates the brand marketing within the country and affects the customer rate.
Economic analysis: The instable economy of the country also affects the brand position with the country. Some uneconomic issues like piracy of brand, copyright in the country questioned the authentication of the brand.it confronts the customers to move on the other brand which automatically cause the loss of company and the success rate will decline and company will become nothing.
Social analysis: Luxottica has played a superlative role enhancing partner brands by extending their franchise into eyewear: a category that’s estimated to be nearly $2 billion in the US, according to ABC News but in Pakistan due to different social norms the marketing of Luxottica is for specific segment no doubt its earning a high profit from the segment but it also highlights other socioeconomic issues which affects our overall market. The monopoly of Luxottica is very strong in market as its maintain its brand equity which is the positivity if this brand and due to this positivity their number is increasing day by