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Characteristics Of Propaganda

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Since NGOs are result of revolutionary movement, the primary means of spreading their advocacy are via propagandas. Propaganda is a mode of communication designed to disclose a particular ideology of a certain group of individuals united by the same principles and beliefs with an objective of winning over its audience (Jowett & O’donnell, 2014). As such, others saw it a practice, while some view it as a phenomenal movement acting as an avenue for the populace’s involvement to social issues. However, probing further to propaganda’s means of operation, Stanley’s (2015) connotation of propaganda proves to be the most noteworthy. He highlighted that an effective propaganda will only result from the mastery of their discourse with the touch of persuasion. …show more content…

In terms of the type of propaganda within the domain of politics, the analyst categorized it into three varying hues: (1) white, (2) black, and (3) grey propaganda. Accordingly, the white propaganda is comprised of verifiable and reliable sources of information, while the black propaganda generally utilizes and disseminates fabricated news. The grey propaganda, on the other hand, is simply the merging of the two previously mentioned types of propaganda, which makes it unverifiable by nature. Understanding propagandas from the manner it is presented to the public, it can be distinguished as: (1) tactical propaganda, (2) strategic propaganda, (3) persuasive, and (4) affective propaganda. The principal difference between the first two means of propaganda conveyance is that the latter, which is strategic propaganda, aims to instigate behavioural change to its audience (i.e. affecting their values, concepts, beliefs etc.), while the former, intents to produce an instantaneous response from its viewers. The persuasive and affective propagandas, on the other hand, primarily varies on the language of the message is advocated. In persuasive propagandas, there is a high accountability poignant words usage with accordance to the rhetorical rules of speech organization (i.e. Invention, Arrangement, Style, Memory, Delivery). The affective propagandas, in comparison, restructure the message delivery of the propaganda by highlighting the vitality of individual impact

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