Skin Deep Marketing Strategy

4. Targeted Media

Skin Deep has no particular target market because it is largely for individuals with Skin problems, ageing women and men. Our media plan is vast and wide, and we will be targeting all Television publications, broadcast publications, Magazines and social networks that have high amounts of viewers and listeners and/or users.

Demographic is customers from ages of 18-70 years old both male and female. Skin Deep caters for all the skin types.

4.1 Broadcast Media

4.1.1Print media

Magazines

• Elle magazine - Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. The vast majority (82 percent) of Elle's audience are women

DRUM understands the complexities and challenges of modern day South African lifestyle and their aim is to inform, alert, educate and entertain. Editor in Chief: Izelle Venter [e-mail]

Radio

• Good Hope FM - is Cape Town's leading music focused interactive lifestyle radio station. The Good Hope FM footprint covers Cape Town, surrounding towns and villages, and the Overberg, targeting young, global, routed and now generation listeners.

• YFM - YFM (99.2 FM) is a "Youth" radio station in Johannesburg, South Africa. YFM characterizes their core audience as "young South Africans who are imaginative, curious and ambitious. They are continuously seeking new

• K FM- is an adult contemporary radio station and plays a mix of current and past hits. The station also keeps its listeners up to date with news, current affairs and community events. Target listeners from 25 – 49 age groups living in the Western Cape and in the upper income brackets.

• Heart 104.9 FM is a 24 hour music radio station, specializing in adult contemporary urban jazz but encompasses many different genres of music, ranging from jazz to funk and pop. [e-mail]/021 5903

Since our skin acts more like a sponge than a barrier, we absorb the nearly 130 chemicals we regularly expose ourselves to. Cosmetics companies continue to tell everyone that these chemicals are safe, and many of them are in at least small doses. But consider that the average woman wears makeup every day, and you begin to understand how a little drop here a quick spray there begins to add up. The fact is, no one really knows how certain chemicals affect us over time, or how they react in our bodies in combination.

That is to say, if we'd prefer to err on the side of safety until we know. We're not the only ones who feel this way: More than 1,110 personal-product ingredients have been banned for use in cosmetics because of concerns that they may cause cancer, birth defects, or reproductive ills.

On the following page, you'll find our guide to choosing the safest, nontoxic products for your skin, as well as how to identify the most noxious ingredients you should steer your shopping cart clear