Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % as compared to 10 % increase in BSE Reasons for turnaround At the beginning when TATA acquired JLR, world was entering recession and the worst recession of them all. There was a bad sentiment everywhere. Also, JLR being a British brand, the deal was not very well perceived due to the coming Indian ownership and the fears of outsourcing of jobs, technology and the brand to India. But that was 2008 and today JLR is contributing 50% of the overall profits of TATA Motors.
Tata Motors, also listed in the New York Stock Exchange (September 2004), has emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea 's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets.
Acquisition of Jaguar and Land Rover brands by Tata Motors Ltd. from Ford Motors In 2008, Tata Motors Limited and Ford Motors reached an agreement which was about Tata Motors acquiring Land Rover and Jaguar brands. The transaction is worth US$ 2.3 billion, and it was concluded in 2008 (Wharton University of Pennsylvania 2007). The deal was criticized by many while others reserved their comment and maintained a keen eye to see how Tata would make a turn around to make the two brands regain their market and profitability under new management. The fact that Tata Motors is a company from India which is an emerging market was the main reason why many people were skeptical. Ford Motors were struggling to make their business thrive in a competitive
also the world's largest truck maker Daimler heavy duty trucks of Bharat Benz brand is biggest challenge to Tata Motors. In commercial segment a fuel efficient vehicle is being developed Tata Motors to meet the competition head-on, this kind of an approach is to maintain the shareholders trusts. Market concentration Tata Motors strategy would be to focus 14-15 countries having same market structure as of India. In these targeted countries the company is having excellent manufacturing facilities, market teams and sales teams. Incorporating above strategy the company evaluates best opportunities and skilled labor to cut down cost of production, hence maximizing profits.
INTRODUCTION TATA Motors Ltd, an Indian multinational automotive manufacturing enterprise went through a phenomenal evolution in 2001. Consisting of more than 60,000 personnel, TATA Motors have consumer bases and operations in main geographical hubs, Asia, Europe, Africa and Latin America. Their competitors include Ford Motors, Volkswagen Group etc. They manufacture automobiles (Tata Nano, Range Rover), commercial vehicles (Tata Ace, Tata Prima), construction equipment etc and provide services like automotive design, engineering, and outsourcing etc. The company targets low and middle-income groups, urban and suburban areas and commercial vehicle segment.
1.0 Background of the company 1.1 Tata Motors Group Figure 1: Logo of Tata Motors (Glass, Lewis & Co, 2016) Founded in 1945, the Tata Motors is the India’s largest automobile company, and was formerly known as TELCO (Tata Engineering and Locomotive Company). It has grown rapidly since it was founded by Jamsetji Tata in 1868 (Tata Motors, 2018). The Tata Motors are more focus on producing and selling the commercial vehicles, passenger vehicles, midsize car and also utility vehicle segments to the customers. The Tata Motors vision is “As a High-Performance Organisation, we are, by FY 2019, among the top 3 in Global CV and Domestic PV, achieving sustainable financial performance and delivering exciting innovations” and the mission is “We innovate,
Next, for the threat, the most problem to overcome are technology risk. The rating is 1 and weight score is 0.15. A key challenge for the company is to ensure that its plant are equipped with updated technology in order to serve client and secure cost competitveness. Continous R&D effort ,with the support the Technology Group are aimed at advance position in technology for both product and processes. Next, the strategy that the Tata steel has been take for improving the business are Joint Venture and partnering, merger and acquisition, outsourcing, private equity acquisitions and being first mover advantage.
INTRODUCTION: Toyota Motor Corporation is a Japanese automobile manufacturer. It is part of the Toyota Group, one of the largest Multi-National Corporations in the world. Its headquarters is located in Toyota, Aichi, Japan. In terms of production, it was ahead of Volkswagen and General Motors in 2012. It has reported on its financial statements that it has 540 subsidiaries and 226 affiliates.
POSITIONING THE TATA NANO TEAM MEMBERS: NAME DM NUMBER Mobashshir Arshad Ansari DM16230 Raghu Vamsi DM16236 Santosh Venkata Narasimha Dhulipala DM16239 Thamalampudi Prem Tej Reddy DM16250 Vinay S V DM16254 Introduction Tata Motors Limited was established in 1945 as TELCO .The models launched were Tata Sierra in 1991, Tata Indica in 1998 and Tata Safari in 2005. It was renamed as TML (Tata Motors Ltd) in 2003. TML was listed in New York Stock Exchange and began a series of foreign ventures and acquisitions including Daewoo Commercial Vehicles Company, Marcopolo Brazil and Jaguar and had setup manufacturing facilities in Africa, Middle East, Australia, etc. Tata Indica was the most successful car with 60% of all passenger and utility
TATA MOTORS Tata Motors Limited had a consolidated revenues of rupees 2,32,834 crores making it the largest automobile company in the Indian market. Tata Motors is among the top 3 manufacturers in the passenger vehicle segment while in the commercial vehicle segment, Tata motors have been able to sustain their number one position for a long time. It has won a lot of awards for its products in the commercial vehicle segment and is also accredited for the production of top vehicles in the passenger segment in the compact, mid-size and utility vehicle segment. It’s most notable products are Tata Nano, Tata Indica and Indigo and Tata Safari. It is also the second largest bus manufacturer in the world and also supplies CNG buses to the Delhi Transportation Corporation.